Exit Coach Radio

Exit Coach Radio header image 1

Lynn Fulks - The First Step is Research (I2817)

September 28, 2017

Here's a past highlight from one of our Guests. Find their full interview at www.ExitCoachRadio.com

To hear more tips from over 750 Advisors, visit exitcoachradio.com

Text "Exitcoach" to 44222 and get a copy of 100 Words from 20 Advisors!

Lynn: I know most newer CEOs think of marketing as “the tactics”, it’s advertising, public relations,  it’s social media, it’s an email marketing campaign, but for marketing strategy there are three pieces: research, foundation, and then tactics and campaigns. And those marketing tactics are what I just talked about, advertising, PR, et cetera. And they should come last after you’ve done the other work. So, taking a firm’s strategic plan for the next three to five years, with an exit strategy defined, and then looking at the business plan for the upcoming year, what goals and objectives do they have outlined for the business in order to achieve their strategic plans, we’re gonna develop a strategic marketing plan to help meet those goals and objectives, and the first step in that is research.


Want more control of your business growth? Invest 15 minutes and get a FREE "Value Builder Road Map" at www.BizGrowth123.com