Exit Coach Radio

Lynne Strang - The Advantages of Being An Entrepreneur at an Older Age (G2217)

 

 

 

 

 

 

 

 

 

 

Lynne Strang explains the benefits of being an entrepreneur at an older age. The main advantage? Who you know. 

 

Transcript: 

Bill: What are some of those advantages for being an older entrepreneur? 

Lynne: I think, for many people, a later start actually increases the odds for entrepreneurial success because it allows people to develop certain characteristics and assets. For example, you have a bigger network, bigger and better network, and in entrepreneurship the old, "it's not what you know, it's who you know," adage really does matter. So, the longer you've been around, the more people you know, and the more likely it is that you'll have connections that are needed to open doors and obtain advice and market your products, your services, and find the right help. 

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Brad Leggett - Diagnosing Sales Team Problems (G2127)

 

 

 

 

 

Brad Leggett of the Leggett Group shares a brief tip about diagnosing a client's sales team effectiveness. 

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Pat Kramer - The Power of a Well Written Press Release (G2017)

Here's a past highlight from Pay Kramer.

 

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Bill Cohen - How to Steal an MBA (G1817)

Here's a past highlight from one of our Guests. Find their full interview at www.ExitCoachRadio.com -- just click "Audio Library" in the "LISTEN" section and enter their name to hear all of their past interviews!

We add new content daily! Listen on iTunes: iTunes.ExitcoachRadio.com .

Transcript: 

Bill: Our president right now, at the California Institute of Advanced Management, we're a startup university. We grant one degree, and one degree only, the MBA. We don't permit more than 20 per class and we're totally unique, for anyone else, I think. We do things that even the top tiered business schools in the area do not do. For example, we do consulting in every single course, a requirement of our students in teams of four. It's pro bono, and that's another something that your listeners might be interested in. We also hire professors from the best schools in the country, in addition to our regular professors, all of which have doctorates from accredited universities. So, all these things are unique, we're a little bit different from anyone else. 

 

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John Nelson - Operations in a Multi-Family Office (G1717)

John Nelson discusses the business, finances, administration, and concierge services of affluent families. 

Here's a 1 minute highlight from one of our Exit Coach Network Shows. Find the full interview at www.ExitCoachRadio.com -- just click "Exit Coach Network" in the "LISTEN" section and click on the show name to hear the full interview!

Transcript: 

John: In terms of family office and affluent families, there's a theme, usually, of legacy. Of trying to keep the family together, trying to keep those assets flowing from generation to generation, realizing they've got to pay their fair share of taxes, but they don't want to be hammered. Many want to appreciate the good graces while they accumulate it, and want to do some good with it, and that's the philanthropy side, but they also want to do well. The other side of philanthropy is it creates tax optimization. Sometimes, a lot families get involved in say, health technologies, or healthcare, medical, those kinds of things so they'll be charitable and involved in that area, maybe have their own foundation, contribute to other foundations, support some private companies, as well. 

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Jonathan Boring - Using Social Media to Improve Your Customer's Experience (G1617)

 

 

 

 

 

 

 

Social Media isn't just to find new customers -- it can also be very useful in identifying what kind of experience your customers are having. Jonathan Boring of Social Spice Media.

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Garry Spinks - The Changing Landscape of the Employee Value Proposition (G1517)

 

 

 

 

 

 

 

 

 

 

Host: Bill Black Audio Library: www.ExitCoachRadio.com 

 

Garry Spinks discusses employee preferences and needs and how your business can adapt to the changing employee landscape.  

 

Transcript: 

Garry: There's a lot of organizations that do a great job at knowing what their business is, what their financials are, what their competitors do, what their strategy is...but the element that sometimes is overlooked is: what about our employees? What are their preferences, what are their needs, are we meeting their needs? And that's why we talk about the employee value proposition. We really think organizations, they know the first three things we mentioned, but they should really put a microscope on: what are employee preferences and needs, and are we meeting those? Because the workforce is changing dynamically right now, and the war for talent is getting no less, there's less people to do all the jobs. 

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Carl Woodard - What is The Right Business Plan Time Horizon? (G1417)

 

 

 

 

 

 

Carl Woodard of SCORE OC discusses the best time horizon to consider for a business plan.

Transcript: 

Bill: What's the right time horizon for your business plan? Here's SCORE mentor Carl Woodard. 

Carl: A lot of people think that if they're not making it within that 90 days that you mentioned, then they need to close up shop and leave. They don't realize that the cash flow doesn't come in from day one, and so that's all part of the planning process. I would say, when you're putting together a plan, it should be for a fiscal year, one year period, and then do your financial projections for at least another year or two, especially if you're going to go borrow money for your business, because the financial folks and people that want to loan the money to you will want to know what you're thinking about after that first year. So, I would say, at least, cover a three-year horizon, but pay special attention to that first year you're in business. But of course, you're always adjusting it. If you're a little behind or a little ahead of your schedule, then you can adjust your current year to make it more realistic. 

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Bill Ellermeyer - Building a Work Portfolio instead of Finding a Job (G1317)

Here's a 1 minute highlight from one of our Exit Coach Network Shows. Find the full interview at www.ExitCoachRadio.com -- just click "Exit Coach Network" in the "LISTEN" section and click on the show name to hear the full interview!

Bill Ellerymeyer discusses the changing job market, the portfolio approach, and how to make income while pursuing your passions. 

Transcript: 

BB: You're counseling more people, "hey, to get more security, or to get more income, you need to think about a portfolio approach."

BE: The market has changed so much, so that the today I would say that 60% of my clients, rather then helping them pursue a job directly, we build a portfolio career using their core skills over multiple streams of income. Example, you're an IT guy, so you now become a consultant in IT, but that is project oriented means up and down. So, to supplement that, you add in other things, the most common one is to start by teaching. You know, one night a week, you can marry that with board work, writing, teaching, all of these things go together so that you have an income from three or four sources. 

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Danny Fontana - Financial Media and Customer Relations (G1217)

Danny Fontana discusses the importance of the relationship between financial advisor and client, and how the financial media can skew that role.

 

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John Ayling - Shortage of Financing Capital (G1117)

A 1 minute excerpt from a recent interview with John Ayling. Hear the full interview by entering 'John Ayling' into our search index at www.ExitCoachRadio.com. We upload new content daily so check back often!

Transcript: 

John: I'm into financing businesses, so number one, your finances have to be in pretty good shape, especially if it's something we have to have so we can do SEC audits. Now, we're not necessarily saying they need SEC audits done, but they have to have trackability of their sources, of where they bought, what they sold, what barters they rent, and their financial statements. I think they should have an idea of what the opportunities are, what kind of opportunities they see. Because they're in the industry, and we're not. We have to find people to find people that are in that industry, so they have to know the industry pretty well, which they should. It has to be something that would be appealing to them to buy. If they were looking at a company, what would they need? 

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Stephen Rischall - The Next Generation of Financial Advice (G1017)

 

 

 

 

 

 

 

Here's a past highlight from one of our Guests. Find their full interview at www.ExitCoachRadio.com -- just click "Audio Library" in the "LISTEN" section and enter their name to hear all of their past interviews!

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Stephen Goldberg - You Only Have One Chance to Sell Your Business (G0917)

 

 

 

 

 

We add new content daily! Listen on iTunes: iTunes.ExitcoachRadio.com . See the Index for more on this Topic or by this Guest.

Transcript: 

Stephen: You know, there's a lot of factors that impact value. The business, you have internal factors about the company itself, as well as, on the other end, maximizing value through properly handling the sale process. When I say internal factors, I include addressing areas such as customer or vendor concentration. And, you know, buyer's will really have concerns about that. Another major concern is share-holder or employee dependency that will really effect value. So, I could talk for hours on the topic of what factors impact value, or how you can build value, but really, it all comes down to how predictable and sustainable are the sales and earnings looking ahead into the future?

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Steve Herron - Commercial Real Estate Valuations Can Fluctuate Widely (G0817)

Here's a 1 minute highlight from an interview with one of our Guests. Find their full interview at www.ExitCoachRadio.com -- just click "Audio Library" in the "LISTEN" section and enter their name to sell all of their interviews!

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Clarke Langrall - Exit Planning - The Ultimate Event (G0617)

Here's a 1 minute excerpt of an interview with Clarke Langrall.

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Dr. David Leonardi - Diet Guidelines to Prevent Cancer (G0517)

 

 

 

 

 

 

 

Here's a 1 minute preview of today's featured Guest. Give it a listen and share it with your friends, and if you like the content be sure and listen to the full 20 minute interview!

Transcript: 

Bill: Looking for a quick dietary tip to reduce your risk of cancer? Here's Doctor David Leonardi.

David: Most people are convinced that protein is a critical part of our nutrition, and the consumption of plenty of animal protein is pretty standard in the Western Diet. But, we've long known from published studies, that high protein diets on a bio-chemical level, are actually deleterious. So, recently, a study published in 2014 finally looked at the relationship between protein intake and mortality In people aged 50-65, the intake of animal protein, in this study, correlated directly with mortality. Now, when I say animal protein, almost everybody thinks of red meat, but I'm talking about animal protein in general. So, this includes all meat, fish, eggs, and dairy. So the intake of animal protein correlated directly with mortality in people aged 50-65, but when they looked at plants as the source of protein, the relationship with mortality was nearly abolished. And there's several reasons for this, number one: animal protein contains higher levels of an amino acid called methionine, and cancer cells thrive on methionine. Secondly, Bill, how do we usually cook animal protein? Meat or fish, we usually grill it or broil it. These very hot or very dry cooking processes form carcinogens on the surface of the meat or fish called heterocyclic amines, and they create inflammatory molecules within the meat or fish. All these create a bio-chemical environment that promotes the risk of a mutation to cancer, and also more rapid growth of that cancer.   

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Linda Duffy - Which Assets Get More Valuable With Time? (G0417)

 

 

 

 

 

 

 

Here's a 1 minute highlight from an interview with one of our Guests. Find their full interview at www.ExitCoachRadio.com -- just click "Audio Library" in the "LISTEN" section and enter their name to sell all of their interviews!

In this 1 minute highlight, Linda Duffy, President and Founder, Ethos Human Capital Solutions discusses the importance of recognizing that it is your Human Assets -- your key people, that are getting more valuable with each passing day.

Transcript: 

Linda: The thing about human capital assets, is they're actually the only asset that appreciates over time instead of depreciates over time. So, they're going to develop new knowledge, skills, and abilities, they're going to have tribal knowledge or organizational knowledge that takes a long time to replace when it walks out the door. And so, anything that you can do to develop those assets is great, and to make sure you're getting the right ROI or ROA, whatever it is that you want. Choose some metrics for your industry, for your organization, and measure them. It may be revenue per payroll dollar, or per full-time headcount, something like that. It could be air rates, it could be productivity per employee, whatever is appropriate for your organization. 

Bill: Is that an area that you can help employers, to help them figure out where to go to get those metrics, or what would be reasonable?

Linda: Yeah, absolutely. We can come in and look at the business, I get pretty involved with the CEO or the business owner, to actually understand the business and take a look and those numbers to make sure they are trending in the right direction. 

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Phil Calhoun - Resources for Employees Who Are Turning Age 65 (G0317)

 

 

 

 

 

 

 

Phil Calhoun discusses an educational resource that he offers for employees who are turning age 65. 

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Kathy Condon - Face-to-Face Networking in the Digital Age (G0217)

 

 

 

 

 

 

 

Kathy Condon discusses networking strategies, including the finer points of starting conversations, asking questions, and the importance of listening. 

Transcript: 

Bill: Networking is a big thing these days, and a lot of people just don't know how to make small talk. 

Kathy: That's why I tell people, come up with questions so they can start conversations. I'll share with you one of my best questions for anyone that you wanna get to know better. You look them in the eye, and you say, "tell me something great that happened to you lately." In order for the person to answer that question, they have to think of something great that happened to them, and the key here, is if you listen to the answer, you can easily ask another question. And the whole idea when you're out networking, is it's all about them, not about you. You know everything you know, what you want to do is, you want to learn about the other person. 

 

Brandon Miller - The Employee Owner's Manual (G0117)

Brandon Miller discusses the importance of defining your team member strengths.

This is a 1 minute preview of one of today's featured Guest. Give it a listen and share it with your friends, and if you like the content be sure and listen to the full 20 minute interview!

Transcript: 

Bill: If there were one diagnostic tool that creates the operations manual for a human being, would it be Strengthsfinder, in your assessment? 

Brandon: I think so, and here's why. Dr. Clifton, who is the founder of Strengthsfinder in 1949, had the question, what would happen when we think about what's right with people, rather than what's wrong? And the man devoted his entire life to studying this idea of strength and talent. His conclusion was, we have so many words to describe what's wrong with us in psychology, where are all the words to describe what's right? And, he happened to live in the same city with George Gallup. Ended up purchasing Gallup, which, at the time, was providing the world with polling data, sampling for making decisions, understanding what we thought. Well, there hasn't been a comprehensive study in it's kind. Over 40 years, 2 million people surveyed, in my experience working with the instrument, with all of the academia behind it, all of the analysts, they're all available publicly, it's fascinating to learn how they arrived at their conclusions. This is a marvelous tool. I think it really provides a broad inventory, because not only can you see your top 5, but for a little more of an investment you can see all 34, so you actually see all the talents you use everyday, but you also can learn the ones that you don't use, that aren't a part of you. Which aren't meant to grow them, but meant to understand, "wow, if I have these, and my fellow leader has a different set, it helps me understand our differences," and those differences are actually advantages, not intended to be annoyances, so we learn how to leverage both. So, I would answer yes to that question, and actually feel very strongly about that.  

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Ken Bator - Internal Branding (F3017)

Ken Bator discusses branding and marketing, and the importance of creating a consistent and effective marketing plan that accurately reflects on your business. 

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Kevin O'Driscoll - A Business Coach is Like A General Contractor (F2917)

Here's a past highlight from one of our Guests. Find their full interview at www.ExitCoachRadio.com -- just click "Audio Library" in the "LISTEN" section and enter their name to hear all of their past interviews!

Kevin O'Driscoll of RIY Business Group Inc explains how a Business Coach often acts in a role similar to a General Contractor.

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Kaaren Hall - All about Self-Directed IRA's (F2817)

Here's a past highlight from one of our Guests. Find their full interview at www.ExitCoachRadio.com -- just click "Audio Library" in the "LISTEN" section and enter their name to hear all of their past interviews!

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Bruce Jones - Often The Obvious is Overlooked (F2717)

In this 1 minute Highlight, Bruce Jones, TaxWealth discusses more of the various methods of reducing taxes.

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Lou Tucci - The Biggest Mistake is Not Starting Sooner (F2617)

Louis Tucci, Owner, L. TUCCI FINANCIAL LLC shares one of the biggest mistakes he sees in his years of working with business owners - the delay in starting to plan.

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Ken Stiefler - Narrowing Down Your Exit Strategy (F2517)

 

 

 

 

 

 

 

 

 

 

A 1 minute excerpt from a recent interview with Ken Stiefler. Hear the full interview by entering 'Ken Stiefler' into our search index at www.ExitCoachRadio.com. We upload new content daily so check back often!

What can you do RIGHT NOW to work on making your Business more Sustainable, Transferable and Valuable in the future? Visit www.BizGrowth123.com

 

 

Kevin Walker - Consider Your Brand Impact (F2417)

Here's a 1 minute highlight from one of our Exit Coach Network Shows. Find the full interview at www.ExitCoachRadio.com -- just click "Exit Coach Network" in the "LISTEN" section and click on the show name to hear the full interview!

Transcript: 

Kevin: Strong management is thinking about branding every day. Every decision, they run in through their "how does this effect our brand" filter. That's important, but most small businesses don't do that, not even thinking about it on an annual basis. If that's you, I think it's time to get serious right now. I think that, if you're planning an exit, you need to be thinking about your brand three years prior to sell, because it takes time to build up the reputation. Like I said, for Trillium, it took them 5 years to go from, "okay we're gonna fake it 'til we make it," it took 5 years for them to become the market leader. 

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James Coleman (F2317)

A 1 minute excerpt from a recent interview with James Coleman. Hear the full interview by entering 'James Coleman' into our search index at www.ExitCoachRadio.com. We upload new content daily so check back often!

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Audrianne Adams-Lee - Outsourcing HR Makes Sense and Saves Dollars (F2217)

In this 1 minute interview highlight, Audrianne Adams-Lee of HR Network, Inc. discusses why it makes economic sense for small (and some larger) business owners to outsource their HR department.

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Kim Ann Curtin - Do You Have a John Wayne Mentality About Your Business Exit? (F2117)

Here's a past highlight from one of our Guests. Find their full interview at www.ExitCoachRadio.com -- just click "Audio Library" in the "LISTEN" section and enter their name to hear all of their past interviews!

Kim Ann Curtin discusses the stoic approach to business exit that most owners exhibit - and why it might be harmful.

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Hema Dey - Is Your Web Design Up To Date? (F1717)

Here's a past highlight from one of our Guests. Find their full interview at www.ExitCoachRadio.com -- just click "Audio Library" in the "LISTEN" section and enter their name to hear all of their past interviews!

Hema Dey, of Iffel International, discusses the importance of keeping your website design and Search Engine Optimization strategy up to date..

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Devon Blaine - Crisis Public Relations (F1617)

Here's a past highlight from one of our Guests. Find their full interview at www.ExitCoachRadio.com -- just click "Audio Library" in the "LISTEN" section and enter their name to hear all of their past interviews!

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Kevin O'Driscoll - How a Business Coach is Like a General Contractor (F1517)

Guest: Kevin O'Driscoll
Company: RIY Business Group, Inc. 
Website: www.riybusinessgroup.com

Grow your business value at www.BizGrowth123.com

 

Rhett Power - Founding a Business with an Exit Plan (F1417)

 

 

 

 

 

 

 

A 1 minute excerpt from a recent interview with Rhett Power. Hear the full interview by entering 'Rhett Power' into our search index at www.ExitCoachRadio.com. We upload new content daily so check back often!

Transcript:

Ross: Before we made our exit, we wanted to build a company that we could be proud of, that could be a legacy company, that could have and be a player in the toy-space. That was our first priority. Out exit strategy was to either go public, or sell the company to a larger player in the industry that could capitalize it even more, and that's what we did. It's an expensive business model when you're talking about a business like the toy business. Sometimes, you put in 50 - $100,000 into a product and it doesn't sell. So, we knew that going in, we knew the model was tough, but we wanted to build a company that we could be proud of. Then, as some point we knew we have to find a strategic partner to come in and really capitalize it the way it needs to be capitalized. 

 

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Leo Klijn - In Any Event Start Exit Planning Early (F1317)

 

 

 

 

 

 

 

 

In this 1 minute highlight, Leo Klijn, Exit Strategy Planning, Henberger, discusses the need to start planning for your Exit early no matter how you think your business will transition.

Transcript

Bill: In all the interviews we’ve done with professional advisors, we keep hearing it’s too plan early for your exit, but what about when you’re expecting for a private equity firm to come in and buy out part of your company? 

We asked exit planning expert Leo Klijn for his advice on when to plan.

Leo: First question venture capitalist firms or private equity firms will ask you is, what’s the exit strategy? So, I would argue that every business should have a business plan, and the most important chapter in a business plan is the exit plan, so it’s never too early to have an exit plan. If you haven’t done one, at a minimum, I would argue 3-5 years before you get out. Because the single biggest value driver is the strength of your management team, and what I find in our space is that most of the time the owners play a good role in running the business, if that’s the case replacing that often takes time.” 

 

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Wally Hauck - Don't Damage Employee Engagement (F1217)

 

 

 

 

 

 

 

 

 

Wally Hauck discusses the damaging effects that controlling strategies can have on employee engagement.

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Transcript: 

Wally: I just made a presentation at a Vistage-like group today, and the guy said, "Well, you know, we pay people bonuses based on their performance behaviors." And I said, "Well, give me an example of a performance behavior." And he said, "Working with a sense of urgency." And I said, "Okay, how do you define urgency?" "Well, I know it when I see it." Oh, okay. See, that's a judgement. When the boss walks by, you can look busy, right? In fact, when the boss isn't there, the other employees are saying, "Hey! Slow down, you're making us look bad. We need some overtime." And so, employees will get around this stuff. You know, when you try to control them, you can't do it. You can't even control your kids at home, how are you going to control your employees? They have to want to put the effort in, which is engagement. So, setting up an environment that's engaging is the key. And, when you're judging them, it's gonna damage engagement, that's one of the things that it does, it damages engagement. 

 

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Ike Devji - Keeping More of What You Make (F1117)

 

 

 

 

 

We add new content daily! Listen on iTunes: iTunes.ExitcoachRadio.com .

Transcript:

Ike: You might have, for instance, a personal liability umbrella over your home and automobile coverage, but what does that have to do with the employment lawsuit that you might face, for instance, which is one of the biggest threats that most people out there face. So, what we're seeing is that people are unprepared to handle these kinds of things by doing the proactive risk management they need to do, which means they need to have things like employment practices liability insurance, and and a professionally drafted employment manual in place, and then have trained everybody to do the right thing in the business. 

 

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Prepare Now To Address Your Buyer's Fears (1m) Addison Adams(H2817)

Selling a Business takes a lot of preparation. In this brief highlight, Attorney Addison Adams of Richardson & Patel LLP addresses an often overlooked viewpoint -- understanding and addressing the items that your Buyer will be skeptical about your Business.
Find his full interview with the search bar.

 

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Bill Black - 3 Trends That Will Make It Very Difficult For Businesses To Sell In The Next 10 Years (F0417)

Bill Black shares 3 upcoming trends from his interviews with over 175 advisors that will make it challenging for small business owners to sell their businesses in the next several years.

 

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George Hicks - When Does a Regular Business Sell for a Premium Price? (EF0317)

In this 1 minute highlight, George Hicks, Chief M&A Officer of The M&A Brokers discusses the premium that businesses will often sell for if they are positioned to be acquired by a "strategic buyer".

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Mark Goldman - Treat Your IP as an Asset You Will Sell Someday - Because You Will (F0217)

In this 1 minute highlight, Mark Goldstein, Attorney at Law, SoCal IP Law Group LLP emphasizes that you need to think of your IP the way you think of your other assets, and to prepare and plan for their sale someday. 

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Jed Davis - Steps on the Path That Lead to Your Business Sale (F0117)

Jed Davis of Murphy Business & Financial Corporation shares tips and ideas to get your business sale-ready.

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Greg Janes - Your Banker Needs You To Call (E3117)

In this 1 minute Highlight, Greg Janes, Sr. Business Credit, Cash Management Consultant , Wells Fargo Business Banking group discusses some common scenarios where your Banker needs to hear from you.

The interview was conducted by Bill Black, The Exit Coach, on The Exit Coach Radio Show - the Information Station for Age 50+ Business Owners contemplating Business Succession and Exit Planning.

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Tim Voorhees - The Best Tax Bracket is the ZERO Tax Bracket (E3117)

In this 1 minute highlight, Tim Voorhees, Managing Partner,  Matsen Voorhees Law discusses a brief overview of the Zero Tax plan that his firm strives to help business owners and other with appreciated assets achieve.

The interview was conducted by Bill Black, The Exit Coach, on The Exit Coach Radio Show - the Information Station for Age 50+ Business Owners contemplating Business Succession and Exit Planning.

 

 

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Corey Rosen - ESOP Concerns and Misconceptions

Guest: Corey Rosen
Company: The National Center for Employee Ownership
Website: www.nceo.org 

 

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Rick MacBarron - What Your Buyer is Looking For

Guest: Rick MacBarron
Company: Sagemark Consulting
Website: www.rickbarron.com 

At Exit Coach Radio, we help small business owners solve big problems!

This is an excerpt from a 20 minute interview with Host Bill Black on the Exit Coach Radio Show. At Exit Coach Radio, we help small business owners solve big problems! To hear full length interviews and access Articles, Books and Planning programs for your Business, visit www.ExitCoachRadio.com

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Kevin O'Driscoll- How a Business Coach is Like a General Contractor

Guest: Kevin O'Driscoll
Company: RIY Business Group, Inc.
Website: www.riybusinessgroup.com 

At Exit Coach Radio, we help small business owners solve big problems!

This is an excerpt from a 20 minute interview with Host Bill Black on the Exit Coach Radio Show. At Exit Coach Radio, we help small business owners solve big problems! To hear full length interviews and access Articles, Books and Planning programs for your Business, visit www.ExitCoachRadio.com

Listeners: You asked, so we found FREE solutions for 5 of your top problem areas. Text “TOOLBELT” to 44222 or click here

Kathy Mondotte - The Right Way to Follow Your Passions

Host: Bill Black Audio Library:www.ExitCoachRadio.com

Kathy Mondotte talks about her current projects, and the reward of following your passions with fervor and dedication. 

 

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David Weigelt - Marketing to Boomers Online

A 1 minute excerpt from a recent interview David Weigelt. Hear the full interview by entering 'David Weigelt' into our search index at www.ExitCoachRadio.com.

Transcript: 

Bill: I've heard you say that age is not the biggest factor when you're marketing older adults online. What do you mean by that? 

David: Age really is just a number, especially with the Boomer generation because they're so diverse. But the underlying factor is, we take a developmental approach to our work. As human beings, we all share some core needs, and what differs is how we satisfy those needs. So, we think that that is a stronger determining factor in terms of how you can meaningfully engage these people. The next thing is that what makes the Boomers very different is, more than any generation, they have more concurrent life events going on. The fact that they're so educated, the fact that societal norms have changed. And then the last thing is, our ability to target based on real-time behavior is so much different now that it almost makes targeting by age kind of silly. 

 

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Lauraine Bifulco - Compliance Issues - When to Worry

Guest: Luaraine Bifulco
Company: Vantaggio HR
Website: www.vantaggiohr.com

At Exit Coach Radio, we help small business owners solve big problems!

This is an excerpt from a 20 minute interview with Host Bill Black on the Exit Coach Radio Show. At Exit Coach Radio, we help small business owners solve big problems! To hear full length interviews and access Articles, Books and Planning programs for your Business, visit www.ExitCoachRadio.com

 

 

 

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