Episodes
Tuesday Sep 02, 2014
Exit Coach 20M Interview: Your Biz Rules - Leslie Hassler
Tuesday Sep 02, 2014
Tuesday Sep 02, 2014
Bill Black interviews Leslie Hassler who helps women entrepreneurs revive and reinvent their businesses. We upload new content daily so check back often!
Thursday Aug 28, 2014
Exit Coach 20M Interview: Founding a Business with an Exit Plan - Rhett Power
Thursday Aug 28, 2014
Thursday Aug 28, 2014
Bill Black interviews Rhett Power who shares tips, ideas and expertise in the realm of founding a business with an exit plan in mind. We upload new content daily so check back often!
Wednesday Aug 27, 2014
Exit Coach 20M Interview: Franchising Your Business - Jack Bass
Wednesday Aug 27, 2014
Wednesday Aug 27, 2014
Bill Black interviews Jack Bass who shares tips, ideas and precautions in the areas of franchising your business, building your franchise, and even investing in it. We upload new content daily so check back often!
Friday Aug 01, 2014
Friday Aug 01, 2014
Steve Beatty talks with Remy Gervais of Santa Rosa, CA about helping business owners define their measure og growth and building a "playbook" to help them achieve the desired outcome.
Tuesday Jul 22, 2014
Ever Thought of Franchising Your Business? (20m) Jack Bass
Tuesday Jul 22, 2014
Tuesday Jul 22, 2014
Jack A. Bass of Jack A. Bass and Associates discusses the concept of expanding through franchising. It's a thought provoking and interesting interview.
We upload new content daily, so check back often.
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Sunday Jul 06, 2014
The Ultimate Business Owner Planner (20m) Steve Beatty
Sunday Jul 06, 2014
Sunday Jul 06, 2014
Steve Beatty is the Founder of www.FinancialSolutions4business.com and the Author of The Ultimate Business Owner Plan, a book about best practices and your planning. He is also the host of "The Ultimate Business Owner Radio Show" which will debut in mid July.
We upload new content every day. Check back often!
Friday Jun 20, 2014
Friday Jun 20, 2014
Patty DeDominic is a dynamic force in the world of business. She has been named CEO of the Year by the LA Business Journal, is the former Chairperson of the Foundation for SCORE and is the former Chairperson of the National Association of Women Business Owners. She is now helping business owners through her affiliation with MauiMastermind.com, a collaborative organization that helps business owners get "un-Stuck from the Self-Employment Trap" (tm).
Patty discusses how Maui Mastermind helps business owners excel and announces an upcoming workshop in Irvine, CA June 28 and 29. For information about the workshop and Maui Mastermind, visit www.MauiMastermind.com
Patti DeDominic with Maria Contreras-Sweet, Administrator of the SBA
Friday Jun 20, 2014
SPECIAL EVENT 6/28 AND 6/29: $7,500 WORKSHOP OFFERED FREE TO LISTENERS!
Friday Jun 20, 2014
Friday Jun 20, 2014
Patty DeDominic of Maui Mastermind, offers our listeners an incredible deal -- attend their 6/28 and 6/29 Irvine workshop that will help you develop business processes and systems live or from your computer at NO COST! The usual fee is $7,500. For information about the workshop visit www.MauiMastermind.com but to get this incredible offer, you must email Patty@MauiMastermind.com and mention "Bill Black - Systems and Controls workshop" in the subject line.
Don't pass up this offer -- email Patty today!
Monday Jun 16, 2014
Networking on Steroids (20m) KC Victor
Monday Jun 16, 2014
Monday Jun 16, 2014
KC Victor of Victor Legal Solutions offers tips and ideas for how professionals can get more from their networking efforts.
We upload new content every day, so check back often!
Thursday Jun 12, 2014
How To Get Top Dollar in a Buyer's Market (20m) Dan Whittaker
Thursday Jun 12, 2014
Thursday Jun 12, 2014
Dan Whittaker of www.WhittakerCoCPAs.com discusses a scenario whereby, in the near future, many of your competitors will be for sale. Assuming you also will be selling your business, what should you do now to prepare to stand out from your competitors?
We upload new content daily, so check back often!
Wednesday Jun 11, 2014
Swap Your Paycheck for a Dividend Check (20m) Martin Holland
Wednesday Jun 11, 2014
Wednesday Jun 11, 2014
Martin Holland of Action Coach discusses the importance of coaching to help you become the Owner of your business, not an overworked employee.
We upload content daily so please check back often!
Tuesday Jun 03, 2014
What To Do When Your Primary Value Is Your Client Base (1m) Stacey McKibbin
Tuesday Jun 03, 2014
Tuesday Jun 03, 2014
Stacey McKibbin of Exit Ahead (a division of MultiVariable Solutions) shares a tip to enhance your value when your primary asset is your customer base.
We add new content daily! Listen on iTunes: iTunes.ExitcoachRadio.com .
Tuesday Jun 03, 2014
Making Your Business More Valuable is as Simple as GRRK (20m) Carl Sheeler
Tuesday Jun 03, 2014
Tuesday Jun 03, 2014
Carl Sheeler of Berkeley Research Group, LLC discusses the benefits of the acronym GRRK in driving the value of your business.
We upload new content daily so please check back often!
Monday Jun 02, 2014
Key Management is The Key (20m) Malcolm Geffen
Monday Jun 02, 2014
Monday Jun 02, 2014
Malcolm Geffen of SCORE OC shares his extensive wisdom and experience from over 20 years of buying and selling companies for the benefit of our listeners.
We upload new content every day so check back often!
Thursday May 29, 2014
Find Capital Online from Your Chair (20m) Nick Way
Thursday May 29, 2014
Thursday May 29, 2014
Nick Way, CEO of iBank, discusses the various and numerous types of capital and information resources available at iBank.
We upload new content daily, so please check back often!
Friday May 16, 2014
Is Your SOP Manual Ready? (1m) Ace Chapman
Friday May 16, 2014
Friday May 16, 2014
Ace Chapman, Ace Chapman Business Acquisitions Consultant, discusses the important factors that he looks for when buying a business - your marketing "funnel" and SOP (Standard Operating Procedures) Manual are at the top of the list.
We add new content daily! Listen on iTunes: iTunes.ExitcoachRadio.com .
Saturday May 10, 2014
Where's the Beef? Your Marketing Plan Needs Help - John Pietro
Saturday May 10, 2014
Saturday May 10, 2014
John Pietro, Mentor with www.SCOREOC.org , has many years of experience in Marketing, and he shares some great stories, tips and ideas for your marketing strategy in this interview.
We upload new content every day, so check back often!
Friday May 09, 2014
What Business Buyers Look For (1m) Ace Chapman
Friday May 09, 2014
Friday May 09, 2014
Ace Chapman, Ace Chapman Business Acquisitions Consultant, discusses what every seller should know about what a buyer is looking for.
We add new content daily! Listen on iTunes: iTunes.ExitcoachRadio.com . See the Index for more on this Topic or by this Guest .
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Friday May 09, 2014
Happy Employees = Happy Customers (20m) Allison Dunn
Friday May 09, 2014
Friday May 09, 2014
Allison Dunn of Action Coach discusses the importance of focusing on your employees' happiness so they will create positive customer experiences.
We upload new content several times a day -- check back often!
Thursday May 08, 2014
Thursday May 08, 2014
Ellen Thrasher, Director for the Office of Entrepreneurship Education, U.S. Small Business Administration (SBA), discusses the huge array of resources for business owners at no cost. There are resources to help start, grow, manage and exit a business available. As Director, Ellen manages the SCORE, For the Life of Your Business program, which consists of over 350 chapters and more than 12,000 experienced business professionals who are volunteering their time to give back and help business owners on a local basis.
We upload new content several time a day, so check back often! You can also subscribe on iTunes at http://iTunes.ExitCoachRadio.com
Wednesday May 07, 2014
Turning Roadblocks Into Roadmaps - Daniel Feiman
Wednesday May 07, 2014
Wednesday May 07, 2014
Daniel Feiman of Build It Backwards, a consulting firm, discusses how to transform ordinary businesses into extraordinary ones.
We upload new content daily, so please check back often!
Tuesday May 06, 2014
Ready to Sell Your Business? Not So Fast - Cliff Horwitz
Tuesday May 06, 2014
Tuesday May 06, 2014
Cliff Horwitz of Newport Board Group describes 3 tips for businesses who are preparing to go to market in the next few years.
We upload new content several times per day so please check back often!
Monday May 05, 2014
Need Capital? Get Ready - Here's How (1m) Cliff Horwitz
Monday May 05, 2014
Monday May 05, 2014
Cliff Horwitz of Newport Board Group explains that Lenders need to see a few key things from businesses who need capital.
We upload new content several times a day so check back often!
Monday May 05, 2014
Monday May 05, 2014
Cliff Horwitz of Newport Board Group discusses CEO and Board Advisor strategies for companies in transition. When a Company is in Transition to prepare for sale, a specialized leadership team can be likened to a "riverboat captain" that is brought in to take the wheel to navigate an unknown channel.
We upload new content several times daily so check back often!
Sunday May 04, 2014
What Should You Expect of Your Trusted Advisor? - Jim Immel
Sunday May 04, 2014
Sunday May 04, 2014
Jim Immel, Owner, Immel and Associates, Inc. discusses some of the questions that business owners should ask themselves before they choose an Advisor.
We add new content daily, so come back often!
Saturday May 03, 2014
Saturday May 03, 2014
Michael Weisman, Founder - The Values Institute discusses that the 5 Values that hold relationships together (whether business or personal) can be measured and worked on to build trust in the Boardroom and the Family room.
We update content daily, so come back often!
Friday May 02, 2014
Business Sale Value is Relative To Who's Buying - Jason Kwiatkowski
Friday May 02, 2014
Friday May 02, 2014
Jason Kwiatkowski, President, Valuation Support Partners Ltd. discusses some of the factors that will influence the value of your business at the time of sale.
We add new content daily, so come back often!
Friday May 02, 2014
Selling Your Business for More (20m) Mindy Jones
Friday May 02, 2014
Friday May 02, 2014
Mindy Jones discusses strategies and ideas to reduce taxes and create higher sale values for businesses.
We upload new content several times every day so check back often.
Thursday May 01, 2014
The Story of Your Business is in Your Financials (20min) Jim Chamberlain
Thursday May 01, 2014
Thursday May 01, 2014
Jim Chamberlain of the Orange County Chapter of SCORE (#114) discusses great information that all business owners need to know from some of his SCORE workshops on Demistifying Business Financial Statements.
We upload new content several times a day so check back often!
Saturday Apr 26, 2014
Saturday Apr 26, 2014
By Bill Black<?xml:namespace prefix = "o" ns = "urn:schemas-microsoft-com:office:office" />
One
of the biggest factors in determining the value of your company is the extent
to which an acquirer can see where your sales will come from in the future. If
you’re in a business that starts from scratch each month, the value of your
company will be lower than if you can demonstrate the source or sources of your
future revenue. A recurring revenue stream acts like a powerful pair of
Saturday Apr 26, 2014
Saturday Apr 26, 2014
Chris Kramer discusses the basics of business valuation so you can choose the proper strategies to increase your value.
We upload new content several times every day - check back often!
Wednesday Apr 23, 2014
Increasing the Value of Your Business (20m) John Foley and David Shaffer
Wednesday Apr 23, 2014
Wednesday Apr 23, 2014
John Foley and David Shaffer of Arrow Up Partners discuss several techniques and strategies to increase your business value.
Thursday Apr 17, 2014
Growing Your Business Value Step By Step (1m) Bill Lilliquist
Thursday Apr 17, 2014
Thursday Apr 17, 2014
Bill Lilliquist of Welcome Sales Services Inc. and Springboard Business Consulting and Coaching discusses the importance of always being ready when a marketing opportunity presents itself.
Thursday Apr 17, 2014
Your Business Value Depends on Your Customers' Happiness (20m) Lizette Mandola
Thursday Apr 17, 2014
Thursday Apr 17, 2014
Lizette Mandola of Action Coach discusses the importance of treating your customer as your most valuable asset.
Thursday Apr 10, 2014
(20m) Mark Jaffe - The Answer is Rarely Inside The Box
Thursday Apr 10, 2014
Thursday Apr 10, 2014
Mark Jaffe of Strategic Growth Consulting discusses the necessity of taking time to think "out of the box" to drive your business value.
We add new content daily! Listen on iTunes: iTunes.ExitcoachRadio.com . See the Index for more on this Topic or by this Guest .
Host: Bill Black, The Exit Coach Radio Show - the Information Station for age 50+ business owners.
Click for FREE E-book "100 Words from 20 Advisors"
How Ready Is Your Business for Transfer or Sale?
Click for FREE Assessment Report
"Come Listen for a Minute"!
Wednesday Apr 09, 2014
(20m) Bill LIlliquist - Focus on Big Impact Improvements to Grow Your Business
Wednesday Apr 09, 2014
Wednesday Apr 09, 2014
Bill Lilliquist of Welcome Sales Services Inc. and Springboard Business Consulting and Coaching provides ideas, tips and precautions for growing the value of your business.
We add new content daily! Listen on iTunes: iTunes.ExitcoachRadio.com . See the Index for more on this Topic or by this Guest .
Host: Bill Black, The Exit Coach Radio Show - the Information Station for age 50+ business owners.
Click for FREE E-book "100 Words from 20 Advisors"
How Ready Is Your Business for Transfer or Sale?
Click for FREE Assessment Report
"Come Listen for a Minute"!
Tuesday Apr 01, 2014
(1m) Rosann Levy - Right Idea, Wrong Application
Tuesday Apr 01, 2014
Tuesday Apr 01, 2014
Rosann Levy shares an example of how a great idea can be ineffective at the wrong time.
We add new content daily! Listen on iTunes: iTunes.ExitcoachRadio.com . See the Index for more on this Topic or by this Guest .
Host: Bill Black, The Exit Coach Radio Show - the Information Station for age 50+ business owners.
Click for FREE E-book "100 Words from 20 Advisors"
How Ready Is Your Business for Transfer or Sale?
Click for FREE Assessment Report
"Come Listen for a Minute"!
Monday Mar 24, 2014
(20m) Chaz Dykes - Reducing Company Costs with Energy Efficiency
Monday Mar 24, 2014
Monday Mar 24, 2014
Chaz Dykes of Forcefield Energy discusses a cost reduction technique for businesses with large numbers of lights.
We add new content daily! Listen on iTunes: iTunes.ExitcoachRadio.com . See the Index for more on this Topic or by this Guest .
Host: Bill Black, The Exit Coach Radio Show - the Information Station for age 50+ business owners.
Click for FREE E-book "100 Words from 20 Advisors"
How Ready Is Your Business for Transfer or Sale?
Click for FREE Assessment Report
"Come Listen for a Minute"!
Sunday Mar 23, 2014
(20m) Joan Pounds - Your Next Business Might Be Mobile
Sunday Mar 23, 2014
Sunday Mar 23, 2014
Joan Pounds of Monetization Magic discusses how she helps internet-based businesses get started.
We add new content daily! Listen on iTunes: iTunes.ExitcoachRadio.com . See the Index for more on this Topic or by this Guest .
Host: Bill Black, The Exit Coach Radio Show - the Information Station for age 50+ business owners.
Click for FREE E-book "100 Words from 20 Advisors"
How Ready Is Your Business for Transfer or Sale?
Click for FREE Assessment Report
"Come Listen for a Minute"!
Saturday Mar 22, 2014
(20m) Adam Grant - The Internet of Things and Other Exciting Trends
Saturday Mar 22, 2014
Saturday Mar 22, 2014
Adam Grant of Alpert, Barr & Grant heads up the Mobile App Practice Group. Get in tune with current trends and listen to his tips and precautions.
We add new content daily! Listen on iTunes: iTunes.ExitcoachRadio.com . See the Index for more on this Topic or by this Guest .
Host: Bill Black, The Exit Coach Radio Show - the Information Station for age 50+ business owners.
Click for FREE E-book "100 Words from 20 Advisors"
How Ready Is Your Business for Transfer or Sale?
Click for FREE Assessment Report
"Come Listen for a Minute"!
Sunday Mar 16, 2014
(Article) Bill Black - 5 “strategic” ways to sell your company
Sunday Mar 16, 2014
Sunday Mar 16, 2014
Click for FREE E-book "100 Words from 20 Advisors"
How Ready Is Your Business for Transfer or Sale? Click for FREE Assessment Report
Did you see the news that Facebook has
recently acquired Internet messaging service WhatsApp for $19 billion? It
represents the largest-ever acquisition of an Internet company in history.
Sunday Mar 09, 2014
(20m) Ace Chapman - How To Make Your Company Attractive To A Buyer
Sunday Mar 09, 2014
Sunday Mar 09, 2014
Ace Chapman, Ace Chapman Business Acquisitions Consultant, discusses his experiences in buying business, what he looks for and how you can start to prepare now.
We add new content daily! Listen on iTunes: iTunes.ExitcoachRadio.com . See the Index for more on this Topic or by this Guest .
Host: Bill Black, The Exit Coach Radio Show - the Information Station for age 50+ business owners.
Get our E-book "100 Words from 20 Advisors"
"Come Listen for a Minute"!
Please help spread the word by clicking "share" below
Thursday Mar 06, 2014
(1m) Your Business Is Our Business - Charla Lenarth
Thursday Mar 06, 2014
Thursday Mar 06, 2014
In this 1 minute highlight, Charla Lenarth, President & CEO of the Orange Chamber of Commerce, talks about some of the extra benefits that business owners can get from their Chamber of Commerce versus other Business Networking groups.
The interview was conducted by Bill Black, on "The Chamber of Commerce Corner" a feature of The Exit Coach Radio Show - the Information Station for Age 50+ Business Owners contemplating Business Succession and Exit Planning.
Listen to other content by Charla Lenarth- See the "ADVISOR INDEX" on right from the Home Page
Or listen to our many other top Advisor Guests' 20 MINUTE INTERVIEWS and 1 MINUTE AUDIO TIPS
To get updates on new content and a Weekend Summary , text "EXIT" to 22828 or CLICK HERE
We have over 200 Advisors booked and we add new content daily, so come back often!
Please mention Exit Coach Radio to your friends!
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Wednesday Mar 05, 2014
Wednesday Mar 05, 2014
6 little things that make a big difference to the value of your company<?xml:namespace prefix = "o" ns = "urn:schemas-microsoft-com:office:office" />
With the Sochi Olympic Games that took place last month, it is interesting to reflect back on some of the big events of the 2014 Olympic Games.
In
Bobsledding The Russians edged out Latvia and the
United States, who finished second and third, with an overall time just .09
seconds better than Latvia. Zbigniew Brodka of Poland won the Men’s 1500m
Speed Skating by .003 seconds, and the
Men’s 1000m Speed Skating was won by only 0.04 seconds.
Monday Mar 03, 2014
Monday Mar 03, 2014
Numbers are black and white right? Not
really. When you hire an investment
banker to sell your business, they "normalize" the company's numbers to present the best
version of financial performance. What do they look for, and what can you do in
advance to help the sales
process? In this article, we identify the top 10 EBITDA adjustments, so you can have a better
chance at selling your company at the highest price.
Sunday Mar 02, 2014
Sunday Mar 02, 2014
In this 20 minute interview, Jason Kwiatkowski, President, Valuation Support Partners Ltd. discusses the enormous amount of business transfers that will take place in the future and the best ways to prepare your business to sell or transfer effectively.
The interview was conducted by Bill Black, The Exit Coach, on The Exit Coach Radio Show - the Information Station for Age 50+ Business Owners contemplating Business Succession and Exit Planning.
Check back to listen to other content by Jason- See the "ADVISOR INDEX" on right from the Home Page
Or listen to our many other top Advisor Guests' 20 MINUTE INTERVIEWS and 1 MINUTE AUDIO TIPS
To get updates on new content and a Weekend Summary , text "EXIT" to 22828 or CLICK HERE
We have over 150 Advisors booked and we add new content daily, so come back often!
Please mention Exit Coach Radio to your friends!
ExitCoachRadio.com - Come Listen for a Minute!
Thursday Feb 27, 2014
(Article) 6 Ways You Can Make Your Company A Learning Organization - Bill Black
Thursday Feb 27, 2014
Thursday Feb 27, 2014
6 Ways You Can Make Your Company A Learning Organization<?xml:namespace prefix = "o" ns = "urn:schemas-microsoft-com:office:office" />
I’m not a big fan of buzzwords. I also have to admit there are times where they actually become useful. The problem with this particular one, “learning organization” is that it’s often misused.
I do believe that if you really
want your company to get better, it needs to be a learning organization.
At the same time, just saying you have one doesn’t make it true. Here are
6 things you might want to think about if you’re really serious about
Monday Feb 24, 2014
Monday Feb 24, 2014
In this 20 minute interview, Kevin Weir, Action Coach, discusses the importance of focusing on the tasks that will help you transfer your business more easily and for more value in the years leading up to your Exit.
The interview was conducted by Bill Black, The Exit Coach, on The Exit Coach Radio Show - the Information Station for Age 50+ Business Owners contemplating Business Succession and Exit Planning.
Check back to listen to other content by Kevin- See the "ADVISOR INDEX" on right from the Home Page
Or listen to our many other top Advisor Guests' 20 MINUTE INTERVIEWS and 1 MINUTE AUDIO TIPS
To get updates on new content and a Weekend Summary , text "EXIT" to 22828 or CLICK HERE
We have over 150 Advisors booked and we add new content daily, so come back often!
Please mention Exit Coach Radio to your friends!
ExitCoachRadio.com - Come Listen for a Minute!
Sunday Feb 23, 2014
Sunday Feb 23, 2014
Are you thinking about selling your business, but you’re not really sure where to start? Do you have an exit strategy in place?
Selling a business is not as easy as selling a house. With a house you know what you’re selling - 3 bedrooms, 2 bathrooms, with a great view, in a popular location. There are probably several similar homes in the local neighborhood that you can look at for comparison and you can always call on the expertise of your local realtor, when considering a potential sale price.
When selling your business, it’s difficult to gauge exactly what you are selling. You may ask yourself: is my company valuable? Is my business sellable?
Your Sellability Score reveals how “sellable” your business is and predicts the likelihood you’ll get a premium over industry average multiples when you’re ready to sell.
The Sellability Score can assist you in answering these questions. This online tool has been developed by best selling author John Warrillow, whose work includes “Built to Sell: How to Create A Business That Can Thrive Without You”.
You simply complete a brief online questionnaire to receive an immediate Sellability Score of between 1 and 100 for your business. You will also receive a 26 page report full of charts and graphs that will give you insights into how buyers evaluate your business.
In just 13 minutes, this absolutely free and confidential self-assessment tool will score your business in a number of key areas and tell you just how sellable your business is.
Put a value on your business using the same methodology company acquirers use and discover how to increase the price you’ll get for your business.
Pinpoint the areas in your business that need improvement in order to maximize the value of your company.
You may not even be considering selling your business at this point; however completing the Sellability Score can help you to plan your exit strategy effectively. It can assist you to build/grow your business in such a way that, when the time comes to sell, your Sellability is maximized to its full potential.
Click here to Get YOUR Sellability Score
Saturday Feb 22, 2014
(Article) 5 Reasons You Need To Spend 20% Of Your Time Marketing - Bill Black
Saturday Feb 22, 2014
Saturday Feb 22, 2014
5 Reasons You Need To Spend 20% Of Your Time Marketing - Bill Black
OK, it might not be exactly 20% of your
time, but it will be at least that much if you want to have a continual source
of revenue. One of the big problems you have when you run a small
business is that there are dry spells of not having enough new business to
service.
This problem is caused by a
very simple issue. You haven’t been consistently selling your products or
services. There’s no secret to creating a stream of new business.
You just have to make enough sales calls and voila, new sales appear.
Whether you have a sales
department or not the key is to have a consistent sales effort. Lumpy
sales come from selling then servicing then selling again. You need to
develop a way to both sell and service at the same time. If your company
is small, you need to set time aside for this activity. If your company
is larger and you have a sales staff you need to manage their activity.
The easy part is knowing what
you have to do. The hard part is knowing why it’s important. Here
are 5 things to consider:
1. You’ll
be able to meet your payroll.
I find this is one of the
biggest worries of smaller businesses. If you employ less than 25 people
there probably have been times when you were worried about having enough money
to meet payroll.
This is not an unusual
situation. Most smaller business owners I’ve talked with tell me that
from time to time they are really worried about meeting payroll.
Sometimes they even stop paying themselves.
This problem is always caused by
new sales drying up. If you spend 20% of your time creating new business
you’ll have enough business in your pipeline at all times. You might even
get to stop worrying about not meeting payroll.
2. New
customers are more profitable than old customers.
Old customers just don’t make
you as much money as new customers do. You might not increase prices
charged to your older customers. Old customers often aren’t getting
leading edge projects. Old customers might even start thinking of your products
as commodities.
New customers will buy your
latest and greatest. New customers will value what you do. New
customers will often pay you more than old customers for the same products.
The trick is to not only get
new customers, but to have your old customers think of you as a new
supplier. This will help you keep all your customers profitable.
3. Customers
are going to leave your company.
Customers go away.
Sometimes they go out of business, sometimes they sell their businesses and
sometimes they decide they want to use a different supplier. If you don’t
have a pipeline of new customers to replace the ones that go away you’re going
to have less business.
Having a new stream of sales
prospects allows you take the loss of customers in stride. It’s tough to
lose a customer. If you have new customers you’re working on the ones
that slide away won’t hurt as much.
If you spend 20% of your time
scouting for new customers you probably won’t have to worry about losing the
few that disappear. You must plan for some reduction in your customer
base every year. If you don’t have a way to replace them, eventually
you’re going to have problems with cash flow.
4. You’ll
have created a strategy for creating new sales.
Sales is hard work. Most
small companies just use brute force to get new business. They just make
calls and hope that good things happen.
Marketing is the strategic side
of sales. If you spend 20% of your time making sales calls you’re going
to get tired of having doors slammed in your face. You’ll probably find
ways to get better results. This is called marketing. Marketing is
all about strategy. Spending time working on new business every week will
automatically help make you a marketing whiz.
5. You’ll
start to learn about the difference between sales and marketing.
Sales and marketing are two
very different activities. Sales is all about tactics and marketing is
all about strategy. I recommend that you first start spending your 20% of
your time on marketing and then start selling.
Once you’ve put together strategies
for selling, use those strategies for the 20% of your time you spend on
sales. If you first plan how you’re going to be successful you’ll likely
be more successful. It’s very simple, but few people actually start with
marketing. You can be different and get better results just by making
this change.
If you want your company to
prosper you have to make sales and marketing part of your week, no matter how
busy you get. I know that you’ll be tempted to put sales on the back
burner when you get busy. If you do, just know that there will be a time
when your business slows down. Is this something you want?