Don Burzen - Are You Ready to Transition from President to CEO?

Here's a 1 minute highlight from one of our Exit Coach Network Shows. Find the full interview at www.ExitCoachRadio.com -- just click "Exit Coach Network" in the "LISTEN" section and click on the show name to hear the full interview!

Don Burzen, Positive Exits Business Consultant, discusses the important step of transitioning from President to CEO to focus on building sale value and make yourself irrelevant to day to day operations for ease of sale.

Transcript: 

Don: I would suggest that an owner challenge any and all assumptions that you may have about the exit planning process. Most of these can be replaced with hard facts, or at least educated estimates that reflect reality, whether those are good or bad, as a basis for your future decision making. Recognize the fact that your business is an investment, whether it's the money you first put up to start it, the years of hard work you poured into it, or the earnings that you've reinvested over the years, it's an asset that may be the largest one in your portfolio, and it should be managed as such. To do so, consider transitioning from the position of president to that of CEO. Presidents run the business day-to-day, whereas CEO's focus on building long-term value. In a large corporation, the CEO works to increase that value for outside shareholders, in a closely held business, that value increase is for you and your family, and what better person could there possibly be to focus on that than you?

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