OWL 501 How Leaders Can Unlock Breakthrough Innovation with Deliberate Creativity

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How can leaders become more deliberately creative and build a culture that produces breakthrough innovation?

In this episode of Exit Coach Radio, Bill Black talks with Dr. Roger Firestien, one of the world’s best-known teachers of the creative process, about how leaders can nurture creativity in themselves and in the people around them. Drawing from decades of experience and insights from his book Create in a Flash: A Leader’s Recipe for Breakthrough Innovation, Roger explains why creativity is not just a talent, but a process that can be led, developed, and applied in business.

This conversation explores what leaders need to do to create an environment where fresh thinking can flourish. Roger shares why deliberate creativity matters in today’s competitive marketplace, how innovation can be encouraged more intentionally, and why businesses need big, practical ideas to stay relevant and profitable during times of change.

For business owners, executives, and leadership teams, this episode offers valuable perspective on the connection between creativity, innovation, and business performance. It is especially relevant for leaders looking to improve problem-solving, encourage better thinking across their organizations, and unlock new opportunities through a more structured approach to innovation.

If your business is facing change, competition, or the need for better ideas, this discussion offers a useful framework for leading the creative process instead of waiting for inspiration to appear.

Topics include:

• deliberate creativity

• breakthrough innovation

• leadership and creativity

• innovation process

• creative problem-solving

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