Exit Coach Radio

Brandon Miller - The Employee Owner's Manual (G0117)

Brandon Miller discusses the importance of defining your team member strengths.

This is a 1 minute preview of one of today's featured Guest. Give it a listen and share it with your friends, and if you like the content be sure and listen to the full 20 minute interview!

Transcript: 

Bill: If there were one diagnostic tool that creates the operations manual for a human being, would it be Strengthsfinder, in your assessment? 

Brandon: I think so, and here's why. Dr. Clifton, who is the founder of Strengthsfinder in 1949, had the question, what would happen when we think about what's right with people, rather than what's wrong? And the man devoted his entire life to studying this idea of strength and talent. His conclusion was, we have so many words to describe what's wrong with us in psychology, where are all the words to describe what's right? And, he happened to live in the same city with George Gallup. Ended up purchasing Gallup, which, at the time, was providing the world with polling data, sampling for making decisions, understanding what we thought. Well, there hasn't been a comprehensive study in it's kind. Over 40 years, 2 million people surveyed, in my experience working with the instrument, with all of the academia behind it, all of the analysts, they're all available publicly, it's fascinating to learn how they arrived at their conclusions. This is a marvelous tool. I think it really provides a broad inventory, because not only can you see your top 5, but for a little more of an investment you can see all 34, so you actually see all the talents you use everyday, but you also can learn the ones that you don't use, that aren't a part of you. Which aren't meant to grow them, but meant to understand, "wow, if I have these, and my fellow leader has a different set, it helps me understand our differences," and those differences are actually advantages, not intended to be annoyances, so we learn how to leverage both. So, I would answer yes to that question, and actually feel very strongly about that.  

Want more control of your business growth? Invest 15 minutes and get a FREE "Value Builder Road Map" at www.BizGrowth123.com

 

Ken Bator - Internal Branding (F3017)

Ken Bator discusses branding and marketing, and the importance of creating a consistent and effective marketing plan that accurately reflects on your business. 

Want more control of your business growth? Invest 15 minutes and get a FREE "Value Builder Road Map" at www.BizGrowth123.com

 

Kevin O'Driscoll - A Business Coach is Like A General Contractor (F2917)

Here's a past highlight from one of our Guests. Find their full interview at www.ExitCoachRadio.com -- just click "Audio Library" in the "LISTEN" section and enter their name to hear all of their past interviews!

Kevin O'Driscoll of RIY Business Group Inc explains how a Business Coach often acts in a role similar to a General Contractor.

Want more control of your business growth? Invest 15 minutes and get a FREE "Value Builder Road Map" at www.BizGrowth123.com

Kaaren Hall - All about Self-Directed IRA's (F2817)

Here's a past highlight from one of our Guests. Find their full interview at www.ExitCoachRadio.com -- just click "Audio Library" in the "LISTEN" section and enter their name to hear all of their past interviews!

Want more control of your business growth? Invest 15 minutes and get a FREE "Value Builder Road Map" at www.BizGrowth123.com

Bruce Jones - Often The Obvious is Overlooked (F2717)

In this 1 minute Highlight, Bruce Jones, TaxWealth discusses more of the various methods of reducing taxes.

Want more control of your business growth? Invest 15 minutes and get a FREE "Value Builder Road Map" at www.BizGrowth123.com

 

Lou Tucci - The Biggest Mistake is Not Starting Sooner (F2617)

Louis Tucci, Owner, L. TUCCI FINANCIAL LLC shares one of the biggest mistakes he sees in his years of working with business owners - the delay in starting to plan.

Want more control of your business growth? Invest 15 minutes and get a FREE "Value Builder Road Map" at www.BizGrowth123.com

Jerrold Katz - What Is Your Business Worth - The $64 Question (F2517)

Jerrold Katz is a Valuation Expert with JP Katz & Associates LLC. But unlike other valuation firms, the number is just the beginning of his work -- the WHY behind the numbers is the real story.

 

Work ON your business - free assessment at www.BizGrowth123.com

Ken Stiefler - Narrowing Down Your Exit Strategy (F2517)

 

 

 

 

 

 

 

 

 

 

A 1 minute excerpt from a recent interview with Ken Stiefler. Hear the full interview by entering 'Ken Stiefler' into our search index at www.ExitCoachRadio.com. We upload new content daily so check back often!

What can you do RIGHT NOW to work on making your Business more Sustainable, Transferable and Valuable in the future? Visit www.BizGrowth123.com

 

 

Ellie Marshall - Time Team, Money and Mindset (F2417)

Ellie Marshall helps business owners grow their business value. She has had many years of experience with large companies and offers tips for businesses of all sizes.

Work ON your business - free assessment at www.BizGrowth123.com

Kevin Walker - Consider Your Brand Impact (F2417)

Here's a 1 minute highlight from one of our Exit Coach Network Shows. Find the full interview at www.ExitCoachRadio.com -- just click "Exit Coach Network" in the "LISTEN" section and click on the show name to hear the full interview!

Transcript: 

Kevin: Strong management is thinking about branding every day. Every decision, they run in through their "how does this effect our brand" filter. That's important, but most small businesses don't do that, not even thinking about it on an annual basis. If that's you, I think it's time to get serious right now. I think that, if you're planning an exit, you need to be thinking about your brand three years prior to sell, because it takes time to build up the reputation. Like I said, for Trillium, it took them 5 years to go from, "okay we're gonna fake it 'til we make it," it took 5 years for them to become the market leader. 

Grow your business value by up to 71% - take a free assessment at www.BizGrowth123.com

Alan Richardson - Business Continuity and Succession Planning is for Everyone (F2317)

Alan Richardson of Transition Point Business Advisors  joins Bill Black to discuss the importance of having a well structured, written Business Succession and Continuity Plan before an unplanned event happens.

Work ON your business - free assessment at www.BizGrowth123.com

James Coleman (F2317)

A 1 minute excerpt from a recent interview with James Coleman. Hear the full interview by entering 'James Coleman' into our search index at www.ExitCoachRadio.com. We upload new content daily so check back often!

Work ON your business - free assessment at www.BizGrowth123.com

Kraig Strom - Income Strategies in Retirement (F2217)

Kraig Strom discusses the realities of income investing today and the importance of understanding and planning for your needs and understanding all of your options.

We upload new content daily, so please check back often!

Work ON your business - free assessment at www.BizGrowth123.com

Audrianne Adams-Lee - Outsourcing HR Makes Sense and Saves Dollars (F2217)

In this 1 minute interview highlight, Audrianne Adams-Lee of HR Network, Inc. discusses why it makes economic sense for small (and some larger) business owners to outsource their HR department.

Work ON your business - free assessment at www.BizGrowth123.com

Jeremy Lurey - Developing Your Next Generation Leaders (F2117)

There are many changes happening today that will effect the future of your business. One of the biggest changes is how the future leaders of your company view their own lives and futures. Jeremy Lurey of Plus Delta Consulting, LLC, discusses strategies to implement to develop a leadership culture and strategy for your future leaders.

We upload new content daily, so please check back often!

Work ON your business - free assessment at www.BizGrowth123.com

Kim Ann Curtin - Do You Have a John Wayne Mentality About Your Business Exit? (F2117)

Here's a past highlight from one of our Guests. Find their full interview at www.ExitCoachRadio.com -- just click "Audio Library" in the "LISTEN" section and enter their name to hear all of their past interviews!

Kim Ann Curtin discusses the stoic approach to business exit that most owners exhibit - and why it might be harmful.

Work ON your business - free assessment at www.BizGrowth123.com

Jack Daly - Hyper Sales Growth (F2017)

Jack Daly believes that passion and entrepreneurship are practically synonyms. His titles include: professional speaker, sales management expert, and CEO of Professional Sales Coach, Inc. Daly's energetic workshops have helped thousands of individuals reach concrete goals and unleash their full potential. 

 

Questions: 

 

1) One of the first things you talk about in your new book Hyper Sales Growth is culture. What does a company or team culture has to do with their sales?

 

2) Culture is one thing we tend to overlook when examining ways to improve sales and grow our business, what are two other things that we tend to overlook?

 

3) Based on your experience, what is the most important thing we need to keep in mind when it comes to sales, and why? 

 

Contact Info: 

 

Website: www.jackdaly.net

Email: gabriel@jackdaly.net

 

Take more control of growing the value of your business! Visit www.BizGrowth123.com for a free Quick Assessment.

Ken Tucker - Turning Difference into Production (F1717)

Ken Tucker is the Senior Partner of TAG Consulting, helping senior executives improve organizational outcomes by putting what is different about people to determined, purposeful and productive use. TAG Consulting helps leaders and teams become intentional with their difference. 

 

Questions Asked: 

1) How does your process work?

2) What examples can you give us of the benefits people are getting from your process?

3) How can people get more information or get you to present to their company? 

Contact Info: 

 

Website: intentionaldifference.me

Email: kta@me.com

 

Hema Dey - Is Your Web Design Up To Date? (F1717)

Here's a past highlight from one of our Guests. Find their full interview at www.ExitCoachRadio.com -- just click "Audio Library" in the "LISTEN" section and enter their name to hear all of their past interviews!

Hema Dey, of Iffel International, discusses the importance of keeping your website design and Search Engine Optimization strategy up to date..

Get your business in "ready for sale shape" at www.BizGrowth123.com

Devon Blaine - Crisis Public Relations (F1617)

Here's a past highlight from one of our Guests. Find their full interview at www.ExitCoachRadio.com -- just click "Audio Library" in the "LISTEN" section and enter their name to hear all of their past interviews!

Get your business in "ready for sale shape" at www.BizGrowth123.com

John Dini - Beating the Boomer Bust (F1517)

John Dini is the President of MPN Inc., and will discuss how business owners can beat the Baby Boomer Bust. 

 

Questions Asked:

 

1. Why are Baby Boomer owners different from the generations that precede and follow them?

2. What are the three trends that impact the sale of Boomer businesses? 

3. What are the attributes of Boomer businesses that turn off younger buyers? 

 

Contact Info: 

 

Email: jdini@mpninc.com

Website: www.johnfdini.com

 

Bonus Material: 

 

Beating the Boomer Bust, 11 Things You Absolutely Need to Know about Selling Your Business, and Hunting in a Farmer's World are all available on Amazon.

Kevin O'Driscoll - How a Business Coach is Like a General Contractor (F1517)

Guest: Kevin O'Driscoll
Company: RIY Business Group, Inc. 
Website: www.riybusinessgroup.com

Grow your business value at www.BizGrowth123.com

 

Craig Weber - Conversational Capacity (F1417)

Craig Weber is the author of "Conversational Capacity: The Key To Building Successful Teams That Perform When The Pressure Is On" (McGraw-Hill, 2013), and the founder of The Weber Consulting Group – an alliance of experts committed to helping people build more resilient, healthy, and agile organizations. Craig helps an eclectic range of clients improve their performance by treating dialogue as a discipline.

Questions Answered: 

1) What is conversational capacity and why is it so important? 

2) What limits our conversational capacity?

3) How do we build it?

Contact Info: 

Website: http://weberconsultinggroup.net/

Email: weberconsulting@earthlink.net

Bonus Material: 

Book is available in print and electronic form and can be ordered from Amazon.com, Barnesandnoble.com, and 800CEOread.com.

 

 

Rhett Power - Founding a Business with an Exit Plan (F1417)

 

 

 

 

 

 

 

A 1 minute excerpt from a recent interview with Rhett Power. Hear the full interview by entering 'Rhett Power' into our search index at www.ExitCoachRadio.com. We upload new content daily so check back often!

Transcript:

Ross: Before we made our exit, we wanted to build a company that we could be proud of, that could be a legacy company, that could have and be a player in the toy-space. That was our first priority. Out exit strategy was to either go public, or sell the company to a larger player in the industry that could capitalize it even more, and that's what we did. It's an expensive business model when you're talking about a business like the toy business. Sometimes, you put in 50 - $100,000 into a product and it doesn't sell. So, we knew that going in, we knew the model was tough, but we wanted to build a company that we could be proud of. Then, as some point we knew we have to find a strategic partner to come in and really capitalize it the way it needs to be capitalized. 

 

Grow your business value at www.BizGrowth123.com

 

Leo Klijn - In Any Event Start Exit Planning Early (F1317)

 

 

 

 

 

 

 

 

In this 1 minute highlight, Leo Klijn, Exit Strategy Planning, Henberger, discusses the need to start planning for your Exit early no matter how you think your business will transition.

Transcript

Bill: In all the interviews we’ve done with professional advisors, we keep hearing it’s too plan early for your exit, but what about when you’re expecting for a private equity firm to come in and buy out part of your company? 

We asked exit planning expert Leo Klijn for his advice on when to plan.

Leo: First question venture capitalist firms or private equity firms will ask you is, what’s the exit strategy? So, I would argue that every business should have a business plan, and the most important chapter in a business plan is the exit plan, so it’s never too early to have an exit plan. If you haven’t done one, at a minimum, I would argue 3-5 years before you get out. Because the single biggest value driver is the strength of your management team, and what I find in our space is that most of the time the owners play a good role in running the business, if that’s the case replacing that often takes time.” 

 

Grow your business value at www.BizGrowth123.com

 

Abby Donnelly - Straight Talk About Planning Your Succession (F1217)

Bill has a great conversation with Abby Donnelly of

The Leadership & Legacy Group in Greensboro, NC

We discuss:

1. Baby boomers are turning 71 this year. What are the implications for business owners who are planning to sell their

business in the next 5-10 years?

2. What are the 1-2 biggest challenges business owners face as they think about starting the process of succession

planning and exit?

3. Abby's NEW BOOK! Straight Talk About Planning Your Succession: A Primer for CEOs (available at Amazon or go to www.straighttalkaboutsuccession.com

You can also find the following great resources there:

Download: 6 Critical Questions Every Business Owner Should Answer

Download: The 7 Secrets to Preparing For Succession

White paper: The Donnelly Report – The Coming Tsunami for America’s Small Business Owners

 

Take control of the growth of your business value! Visit www.BizGrowth123.com for a free quick assessment!

 

Wally Hauck - Don't Damage Employee Engagement (F1217)

 

 

 

 

 

 

 

 

 

Wally Hauck discusses the damaging effects that controlling strategies can have on employee engagement.

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Transcript: 

Wally: I just made a presentation at a Vistage-like group today, and the guy said, "Well, you know, we pay people bonuses based on their performance behaviors." And I said, "Well, give me an example of a performance behavior." And he said, "Working with a sense of urgency." And I said, "Okay, how do you define urgency?" "Well, I know it when I see it." Oh, okay. See, that's a judgement. When the boss walks by, you can look busy, right? In fact, when the boss isn't there, the other employees are saying, "Hey! Slow down, you're making us look bad. We need some overtime." And so, employees will get around this stuff. You know, when you try to control them, you can't do it. You can't even control your kids at home, how are you going to control your employees? They have to want to put the effort in, which is engagement. So, setting up an environment that's engaging is the key. And, when you're judging them, it's gonna damage engagement, that's one of the things that it does, it damages engagement. 

 

Grow your business value at www.BizGrowth123.com

 

Ike Devji - Keeping More of What You Make (F1117)

 

 

 

 

 

We add new content daily! Listen on iTunes: iTunes.ExitcoachRadio.com .

Transcript:

Ike: You might have, for instance, a personal liability umbrella over your home and automobile coverage, but what does that have to do with the employment lawsuit that you might face, for instance, which is one of the biggest threats that most people out there face. So, what we're seeing is that people are unprepared to handle these kinds of things by doing the proactive risk management they need to do, which means they need to have things like employment practices liability insurance, and and a professionally drafted employment manual in place, and then have trained everybody to do the right thing in the business. 

 

Increase your business value at www.BizGrowth123.com

 

Todd Hallock - Know Your Goals and Objectives (F0917)

Listen in as Bill interviews Todd Hallock of Hallock & Hallock in Logan, Utah

Questions answered:

When should business owners start planning for their exit?

Why does succession planning matter?

Why are goals and objectives important in succession/exit planning?

Get in touch with Todd:

Email Address toddh@hallock-law.com

Website www.hallock-law.com

 

Learn how to take more conntrol of growing the value of your business! Visit www.BizGrowth123.com for a free assessment!

 

William De Temple - Scaling Your Business (F0817)

 

William De Temple is in the business of helping business owners scale their business and achieving greater success. He is going to talk about scaling your business to 7, 8 and 9 figures.

 

Questions Asked: 

 

1) How many rapid growth companies have you built?

2) What is the most important element in growing a company?

3) Why should a business owner want to grow a company like this?

 

Contact Info: 

 

Website: www.builda100milliondollarcompany.com

Email: wdetemple@antirion.co

 

 

 

Morrie Shechtman - The End of Mediocrity: Creating a True "Meritocracy" (F0717)

Morrie Shechtman is a chairman at Fifth Wave Leadership, which teaches how to eliminate mediocrity from companies by turning high potentials with problems into high performers with solutions. 

 

Morrie discusses what competitive advantages are left, why most leaders & their companies underachieve, and why there are no "business problems". 

 

 

The Perfect Business Exit Solution (20m) Heath Franzen (H2817)

Heath Frantzen of Delta Business Services discusses a solution for service business owners to sell their businesses while minimizing taxes and receiving guaranteed lifetime income -- the Perfect Business Exit Solution. Receive a FREE Report at http://www.DeltaBusinessServices.com/ExitCoach

 

Want more control of your business growth? Invest 15 minutes and get a FREE "Value Builder Road Map" at www.BizGrowth123.com

 

Prepare Now To Address Your Buyer's Fears (1m) Addison Adams(H2817)

Selling a Business takes a lot of preparation. In this brief highlight, Attorney Addison Adams of Richardson & Patel LLP addresses an often overlooked viewpoint -- understanding and addressing the items that your Buyer will be skeptical about your Business.
Find his full interview with the search bar.

 

Want more control of your business growth? Invest 15 minutes and get a FREE "Value Builder Road Map" at www.BizGrowth123.com

David Sherak - Business Planning Decisions Impact Your Estate and Financial plans (F0417)

David Sherak, Partner-Vogt,Resnick & Sherak discusses legal ideas and strategies with a special focus on Buy-Sell agreements and other governing documents and the importance of thinking how your Business, Estate & Financial planning intersect .

Want more control of your business growth? Invest 15 minutes and get a FREE "Value Builder Road Map" at www.BizGrowth123.com

Bill Black - 3 Trends That Will Make It Very Difficult For Businesses To Sell In The Next 10 Years (F0417)

Bill Black shares 3 upcoming trends from his interviews with over 175 advisors that will make it challenging for small business owners to sell their businesses in the next several years.

 

Want more control of your business growth? Invest 15 minutes and get a FREE "Value Builder Road Map" at www.BizGrowth123.com

Kevin Walker - Your Brand Is Your Promise (F0317)

In his 20 minute interview, Kevin Walker, President of Boardwalk discusses the importance of your Brand as a promise to customers and clients, the need to focus your branding efforts and why it is vitally important to have a consistent message to enhance your sale value.

The interview was conducted by Bill Black, The Exit Coach, on The Exit Coach Radio Show - the Information Station for Age 50+ Business Owners contemplating Business Succession and Exit Planning.

 

Want more control of your business growth? Invest 15 minutes and get a FREE "Value Builder Road Map" at www.BizGrowth123.com

George Hicks - When Does a Regular Business Sell for a Premium Price? (EF0317)

In this 1 minute highlight, George Hicks, Chief M&A Officer of The M&A Brokers discusses the premium that businesses will often sell for if they are positioned to be acquired by a "strategic buyer".

Want more control of your business growth? Invest 15 minutes and get a FREE "Value Builder Road Map" at www.BizGrowth123.com

Bill Hoch - Handle Your Employees With Care and Knowledge (F0217)

In this 20 minute interview, Bill Hoch, Attorney - EmCo Consulting, LLC  discusses how he helps Employers to navigate employee issues.

The interview was conducted by Bill Black, The Exit Coach, on The Exit Coach Radio Show - the Information Station for Age 50+ Business Owners contemplating Business Succession and Exit Planning.

Want more control of your business growth? Invest 15 minutes and get a FREE "Value Builder Road Map" at www.BizGrowth123.com

 

Mark Goldman - Treat Your IP as an Asset You Will Sell Someday - Because You Will (F0217)

In this 1 minute highlight, Mark Goldstein, Attorney at Law, SoCal IP Law Group LLP emphasizes that you need to think of your IP the way you think of your other assets, and to prepare and plan for their sale someday. 

Want more control of your business growth? Invest 15 minutes and get a FREE "Value Builder Road Map" at www.BizGrowth123.com

Jed Davis - Steps on the Path That Lead to Your Business Sale (F0117)

Jed Davis of Murphy Business & Financial Corporation shares tips and ideas to get your business sale-ready.

Want more control of your business growth? Invest 15 minutes and get a FREE "Value Builder Road Map" at www.BizGrowth123.com

Greg Janes - Your Banker Needs You To Call (E3117)

In this 1 minute Highlight, Greg Janes, Sr. Business Credit, Cash Management Consultant , Wells Fargo Business Banking group discusses some common scenarios where your Banker needs to hear from you.

The interview was conducted by Bill Black, The Exit Coach, on The Exit Coach Radio Show - the Information Station for Age 50+ Business Owners contemplating Business Succession and Exit Planning.

Want more control of your business growth? Invest 15 minutes and get a FREE "Value Builder Road Map" at www.BizGrowth123.com

 

Tim Voorhees - The Best Tax Bracket is the ZERO Tax Bracket (E3117)

In this 1 minute highlight, Tim Voorhees, Managing Partner,  Matsen Voorhees Law discusses a brief overview of the Zero Tax plan that his firm strives to help business owners and other with appreciated assets achieve.

The interview was conducted by Bill Black, The Exit Coach, on The Exit Coach Radio Show - the Information Station for Age 50+ Business Owners contemplating Business Succession and Exit Planning.

 

 

Want more control of your business growth? Invest 15 minutes and get a FREE "Value Builder Road Map" at www.BizGrowth123.com

William De Temple - Raise Capital Quickly (E2917)

William De Temple is a Nationally Recognized Expert Business Growth Coach, Key Note Speaker, Founder of 4 Rapid Growth Companies, Author, Board Member of Public, Private and nonprofit companies. 

Questions Answered: 

1) What is the most important thing an owner can do to grow their business? 

2) What have you seen the most successful business owners do that helps them achieve their success?

3) Why do you believe building a $100 Million company is within the normal business owners reach?

 

Contact Info: 

 

Website: www.BuildA100MillionDollarCompany.com

Email: wdetemple@antirion.co

 

Want more control of your business growth? Invest 15 minutes and get a FREE "Value Builder Road Map" at www.BizGrowth123.com

 

Corey Rosen - ESOP Concerns and Misconceptions

Guest: Corey Rosen
Company: The National Center for Employee Ownership
Website: www.nceo.org 

 

Want more control of your business growth? Invest 15 minutes and get a FREE "Value Builder Road Map" at www.BizGrowth123.com

 

 

Rick MacBarron - What Your Buyer is Looking For

Guest: Rick MacBarron
Company: Sagemark Consulting
Website: www.rickbarron.com 

At Exit Coach Radio, we help small business owners solve big problems!

This is an excerpt from a 20 minute interview with Host Bill Black on the Exit Coach Radio Show. At Exit Coach Radio, we help small business owners solve big problems! To hear full length interviews and access Articles, Books and Planning programs for your Business, visit www.ExitCoachRadio.com

Want more control of your business growth? Invest 15 minutes and get a FREE "Value Builder Road Map" at www.BizGrowth123.com

Mike Goodfriend 1min Video Tip "From Leaders to Game-Changers"

This is a one minute exerpt from an interview with Mike Goodfriend. He discusses his process of Helping Transition Business Managers into Game-Changing leaders. Visit his website at www.TeamworkSharks.com

Kevin O'Driscoll- How a Business Coach is Like a General Contractor

Guest: Kevin O'Driscoll
Company: RIY Business Group, Inc.
Website: www.riybusinessgroup.com 

At Exit Coach Radio, we help small business owners solve big problems!

This is an excerpt from a 20 minute interview with Host Bill Black on the Exit Coach Radio Show. At Exit Coach Radio, we help small business owners solve big problems! To hear full length interviews and access Articles, Books and Planning programs for your Business, visit www.ExitCoachRadio.com

Listeners: You asked, so we found FREE solutions for 5 of your top problem areas. Text “TOOLBELT” to 44222 or click here

Kathy Mondotte - The Right Way to Follow Your Passions

Host: Bill Black Audio Library:www.ExitCoachRadio.com

Kathy Mondotte talks about her current projects, and the reward of following your passions with fervor and dedication. 

 

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David Weigelt - Marketing to Boomers Online

A 1 minute excerpt from a recent interview David Weigelt. Hear the full interview by entering 'David Weigelt' into our search index at www.ExitCoachRadio.com.

Transcript: 

Bill: I've heard you say that age is not the biggest factor when you're marketing older adults online. What do you mean by that? 

David: Age really is just a number, especially with the Boomer generation because they're so diverse. But the underlying factor is, we take a developmental approach to our work. As human beings, we all share some core needs, and what differs is how we satisfy those needs. So, we think that that is a stronger determining factor in terms of how you can meaningfully engage these people. The next thing is that what makes the Boomers very different is, more than any generation, they have more concurrent life events going on. The fact that they're so educated, the fact that societal norms have changed. And then the last thing is, our ability to target based on real-time behavior is so much different now that it almost makes targeting by age kind of silly. 

 

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Lauraine Bifulco - Compliance Issues - When to Worry

Guest: Luaraine Bifulco
Company: Vantaggio HR
Website: www.vantaggiohr.com

At Exit Coach Radio, we help small business owners solve big problems!

This is an excerpt from a 20 minute interview with Host Bill Black on the Exit Coach Radio Show. At Exit Coach Radio, we help small business owners solve big problems! To hear full length interviews and access Articles, Books and Planning programs for your Business, visit www.ExitCoachRadio.com

 

 

 

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