Curt Mercadante is founder of Merc Enterprises and he is a branding expert, speaker and business strategist.
Here are some of the questions we tackled in this interview:
You talk about an "authority brand." What other types of brands are there, and what's the difference?
What are the four pillars of building an authority brand?
Where do you start with an entrepreneur or business owner who wants to build his/her authority brand?
What's the biggest mistake you see entrepreneurs make concerning branding?
How have you seen branding evolve over your 25 years of experience?
What is ONE piece of advice you can give to our listeners right now about building their authority brand?