April 20, 2017
Host: Bill Black. Audio library: www.ExitCoachRadio.com.
Ken Sanginario discusses how to build value to support growth, and the importance of not taking shortcuts.
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Ken: Most business owners believe that the only way they can build value in their companies is to aggressively grow sales or cut costs. And, as it turns out, both of those approaches are the wrong initial approaches to building values. Growing your company without building the infrastructure around the company to support the growth can actually destroy value, and cutting costs destroys long term value. But that's all they know, so when they get introduced to us and our platform, they realize all the other elements they have to put in place, develop, and get fully functional in order to be able to support growth.