Exit Coach Bill Black interviews Top Advisors for Tips, Ideas & Precautions for Business Owners who want to grow and protect their company value and plan for a successful Business Sale or Transfer. Listen daily so you can be well-planned!
Episodes
Friday Jun 21, 2024
Friday Jun 21, 2024
Thursday Jun 20, 2024
Thursday Jun 20, 2024
Fred Berns is the President of Business by Design, and provides coaching and speaking programs, and marketing and copywriting campaigns designed to help business owners stand way out from their competitors, and master their marketplace.
Friday Jun 07, 2024
Friday Jun 07, 2024
Smart Advantage is the only marketing and management consultancy focused exclusively on identifying and communicating the most important element of successful competition – your competitive advantage – from your target market’s perspective. Today, we will be discussing the importance of differentiating yourself from your competition.
Questions Asked:
1. What prompted you to write your book, Creating Competitive Advantage?
2. What does Smart Advantage do and who are your ideal clients?
3. What results do your clients see after an engagement with Smart Advantage?
Contact Info:
Website: www.smartadvantage.com and www.jayniesmith.com
Email: jsmith@smartadvantage.com
Bonus Material:
A set of books, available on Amazon and Barnes & Noble.com. "Creating Competitive Advantage" and its companion book, "Relevant Selling".
Wednesday May 01, 2024
Wednesday May 01, 2024
John Lee Dumas explains that in many cases age 50+ people are in a better position to be a Podcast host than their younger counterparts due to their extra years of experience.
To learn more about starting your own Podcast visit Podcasters' Paradise
Monday Apr 08, 2024
Monday Apr 08, 2024
Pat Kramer, Writer - Writer For Hire, shares insights about the ideal times to send out a Press Release for maximum exposure.
Tuesday Mar 12, 2024
Tuesday Mar 12, 2024
Hema Dey, of Iffel International, discusses the mechanics of an effective marketing program.
Transcript:
Bill: We asked marketing strategist Hema Dey for some key ideas and strategies for business owners to think about when developing their marketing plan.
Hema: Marketing is like a war game, so you really need to understand the landscape of the people that you want to sell to, and who your competitors are. We always produce a functional marketing plan. Another thesis, which is three months worth of work, but something that you can actually go out and say, right, roughy, this is your target market, here are your threats, your competitors, and what you’re up against, and really measure what those gaps are to make sure that the sales model, and I know a lot of people see the word “sales” as a big taboo word, but a business cannot survive without sales and if you apply that right across even the professional service sector…if people can actually put a sales organization within their business, then I think they’ve got it right.
Friday Jan 19, 2024
Friday Jan 19, 2024
Brad Leggett of www.LeggettSales.com returns to the show to discuss more in-depth recommendations on how to find, train, and motivate the right team, how to develop routines that make your CRM pay off, and a blueprint for productive sales meetings.
Wednesday Dec 13, 2023
Wednesday Dec 13, 2023
Here's a past highlight from one of our Guests. Find their full interview at www.ExitCoachRadio.com
Lynn: I know most newer CEOs think of marketing as “the tactics”, it’s advertising, public relations, it’s social media, it’s an email marketing campaign, but for marketing strategy there are three pieces: research, foundation, and then tactics and campaigns. And those marketing tactics are what I just talked about, advertising, PR, et cetera. And they should come last after you’ve done the other work. So, taking a firm’s strategic plan for the next three to five years, with an exit strategy defined, and then looking at the business plan for the upcoming year, what goals and objectives do they have outlined for the business in order to achieve their strategic plans, we’re gonna develop a strategic marketing plan to help meet those goals and objectives, and the first step in that is research.
Click the LinkedIn button to Share this interview with your contacts!
Wednesday May 11, 2022
Wednesday May 11, 2022
Thomas Young works with companies to help attract qualified customers by focusing on inbound and content marketing. His business is called Intuitive Websites and today, he will discuss how to implement these important strategies into your business.
Wednesday Mar 23, 2022
Wednesday Mar 23, 2022
In this 20 minute interview, Lynn Fulks, Principal Partner of Upstart Group LLC, discusses the tried and true methods er firm uses to help businesses develop effective marketing and branding campaigns. She explains a 3 stage process that requires thought and research (and investment) before resorting to tactics, and why most campaigns are doomed from the start.
Saturday Jan 29, 2022
Saturday Jan 29, 2022
Casey Brown is in the business of helping companies substantially increase profits through better pricing and
in this interview she talks about value-based pricing and some other key pricing best practices.
Questions Discussed:
1. Casey, companies in very competitive industries often say they have little to no pricing power and that they
must compete on price. What do you say to those companies?
2. Casey, in an average selling conversation, who is most focused on price: the buyer or the seller?
3. Casey, what do you say to companies setting prices based on a cost-plus model?
Contact info:
Email Address casey@precisionpricingllc.com
Website www.precisionpricingllc.com
Friday Jan 07, 2022
Friday Jan 07, 2022
Wednesday Oct 27, 2021
Wednesday Oct 27, 2021
Dean Del Sesto is the president of Breviti, a brand consulting and development agency that focuses on brand strategy and development for primarily small to mid-size business-to-business companies.
Wednesday Sep 29, 2021
Wednesday Sep 29, 2021
Kathy Mondotte talks about her current projects, and the reward of following your passions with fervor and dedication.
Friday Jul 02, 2021
Friday Jul 02, 2021
Bruce McCombs, Mentor with SCORE in Orange County, discusses tips and ideas for building your business based on a solid marketing strategy.
Tuesday Jun 08, 2021
Tuesday Jun 08, 2021
Saturday May 22, 2021
Saturday May 22, 2021
Get your notebook ready for our interview with John Boyens, of Boyens Group, Inc. John is a bona fide expert in sales and management consulting and training. After over 20 years in the corporate world running sales and marketing for various Fortune 1000 companies, he and his wife co-founded their company. They specialize in sales productivity, management leadership effectiveness, and business strategy.
John has repeatedly made the top 100 productivity experts to follow on Twitter and has some truly indispensable knowledge to share. As a leader, it is critical to focus on strategically growing the business, rather than just tactically running the business. In addition to discussing 6 strategies for market dominance, John also emphasizes why business leaders should leverage their strengths and outsource their shortcomings. John’s exuberant knowledge is absolutely essential to anyone hoping to dominate their market.
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Sunday May 09, 2021
Sunday May 09, 2021
Wayne Breitbarth is the Founder and CEO of Power Formula, a company that helps businesses and individuals maximize their efforts on LinkedIn. Website: www.powerformula.net
Tuesday Jan 19, 2021
Tuesday Jan 19, 2021
Bill Black interviews Jennifer Holland of Holland People + Brands, who shares the importance of building a memorable , powerful and substantial brand.
Thursday Jan 09, 2020
Thursday Jan 09, 2020
Here's a past highlight from one of our Guests.
ExitCoachRadio.com - Great Advice from Great Advisors!
Listen to Daily interviews and tell your Business Owner friends!
Thursday Oct 03, 2019
Thursday Oct 03, 2019
Thursday Jul 25, 2019
Thursday Jul 25, 2019
Sam Wazan discusses the qualities necessary for someone to be successful with clients, including attitude, presence, and problem solving ability.
Monday Jul 22, 2019
Monday Jul 22, 2019
Everybody knows that an "elevator pitch" or an "elevator speech" is a short introduction to a person, product or idea. So, what exactly is a NEW elevator pitch, and why do you need one?
Monday Jul 15, 2019
Monday Jul 15, 2019
Donna discusses how Social Media sites have evolved and the importance of creating and maintaining a great LinkedIn profile and page.
Saturday Apr 13, 2019
Saturday Apr 13, 2019
Tim Templeton of Templeton Interactive shares tips and strategies to grow your business and discusses the hottest trends in social media today.
Help Tim out - Click the LinkedIn button to Share this interview with your contacts!
Show host Bill Black is a Certified Exit Planner who helps Business Owners plan for their future Succession, Exit and Transition. Schedule a complimentary call to discuss your exit planning questions at www.BBschedule.com or visit www.Exit-Retirement.com
Friday Apr 12, 2019
Friday Apr 12, 2019
In this 20 minute interview, Scott Robertson, President & Founder of Robertson Communications, discusses how to create a Brand that captures your customer's emotions. Scott has an extensive background in branding and shares numerous tips and ideas that you can start putting to work in your business today.
Help Scott out - Click the LinkedIn button to Share this interview with your contacts!
Show host Bill Black is a Certified Exit Planner who helps Business Owners plan for their future Succession, Exit and Transition. Schedule a complimentary call to discuss your exit planning questions at www.BBschedule.com or visit www.Exit-Retirement.com
Friday Mar 29, 2019
Friday Mar 29, 2019
Andy is in the business of delivering professional trade show booth talent and training that help companies make their booth investments pay off, and is going to talk about ways to help your booth staffers attract, qualify, pitch, and stay connected to as many of your best prospects as possible.
Thursday Mar 07, 2019
Thursday Mar 07, 2019
Rosann Levy discusses how she helps her clients connect effectively on several levels with their customers.
We add new content daily! Listen on iTunes: iTunes.ExitcoachRadio.com . See the Index for more on this Topic or by this Guest .
Host: Bill Black, The Exit Coach Radio Show - the Information Station for age 50+ business owners.
Saturday Feb 02, 2019
Saturday Feb 02, 2019
Host: Steve Beatty Audio Library: www.ExitCoachRadio.com
Saturday Oct 06, 2018
Saturday Oct 06, 2018
Kathy Condon is an international speaker, trainer, and award winning author. She has been a guest several times and always has interesting and insightful tips on how to get more out of your interactions with other that lead to strong business relationships
Is it ever too late to get in touch with people after you meet them?
How do you keep connected with people after you meet them?
Tell us about the latest event you went to and did it result in making some contacts that may help develop your business?
Want more control of your business growth? Invest 15 minutes and get a FREE "Value Builder Road Map" at www.BizGrowth123.com
Friday Feb 16, 2018
Friday Feb 16, 2018
Eric Keiles is the CMO of Square 2 Marketing. Today, he will discuss the benefits of unlocking the power of inbound marketing.
Thursday Jan 04, 2018
Thursday Jan 04, 2018
Host: Bill Black Audio Library: www.ExitCoachRadio.com
Listen to Daily interviews and tell your Business Owner friends!
Thursday Nov 09, 2017
Thursday Nov 09, 2017
Want more control of your business growth? Invest 15 minutes and get a FREE "Value Builder Road Map" at www.BizGrowth123.com
Saturday Sep 09, 2017
Saturday Sep 09, 2017
Here's a 1 minute preview of today's featured Guest. Give it a listen and share it with your friends, and if you like the content be sure and listen to the full 20 minute interview!
Want more control of your business growth? Invest 15 minutes and get a FREE "Value Builder Road Map" at www.BizGrowth123.com
Wednesday Sep 06, 2017
Wednesday Sep 06, 2017
Contact info:
pat@writerpatkramer.com
www.writerpatkramer.com
Writer For Hire (R) , a professional content writing company, provides ghostwriting, web content and public relations tools to businesses for the past 25 years. We discuss using social media more effectively for business and improving your communication skills in reaching your target audience.
Questions discussed:
In what capacity do you work with clients on social media?
What other kinds of projects would clients hire you for? ' '
What does it cost to hire a Writer for Hire?
Want more control of your business growth? Invest 15 minutes and get a FREE "Value Builder Road Map" at www.BizGrowth123.com
Wednesday Sep 06, 2017
Wednesday Sep 06, 2017
Pat Kramer shares her thoughts on why you should write a book and a few details of her work in this brief excerpt from her interview with Bill Black.
Want more control of your business growth? Invest 15 minutes and get a FREE "Value Builder Road Map" at www.BizGrowth123.com
Wednesday Aug 23, 2017
Wednesday Aug 23, 2017
Kathy Condon discusses networking strategies, including the finer points of starting conversations, asking questions, and the importance of listening.
Want more control of your business growth? Invest 15 minutes and get a FREE "Value Builder Road Map" at www.BizGrowth123.com
Monday Aug 14, 2017
Monday Aug 14, 2017
Bill Black interviews Yvonne who shares tips and ideas for transforming and growing your business value through digital strategies.
Your friends who are business owners or self-employed NEED this information! Please share it with them by clicking on SHARE below!
Want more control of your business growth? Invest 15 minutes and get a FREE "Value Builder Road Map" at www.BizGrowth123.com
Saturday Aug 05, 2017
Saturday Aug 05, 2017
Bill Black interviews Christina Daves who discusses how she founded PR for Anyone and offers Tips for low cost PR strategies.
Do you want to work less IN your business and more ON your business but you don't know where to start? Visit www.ExitCoachRaio.com and click on "Get My Sellability Score" under the "ACT" section. It's free and it will help you understand where you need to work to make your business more valuable.
Want more control of your business growth? Invest 15 minutes and get a FREE "Value Builder Road Map" at www.BizGrowth123.com
Friday Jul 21, 2017
Friday Jul 21, 2017
Brad Leggett of the Leggett Group shares a brief tip about diagnosing a client's sales team effectiveness.
Need to work ON your business? Start with a free assessment at www.BizGrowth123.com
Thursday Jul 20, 2017
Thursday Jul 20, 2017
Here's a past highlight from Pay Kramer.
Need to work ON your business? Start with a free assessment at www.BizGrowth123.com
Sunday Jul 16, 2017
Sunday Jul 16, 2017
Social Media isn't just to find new customers -- it can also be very useful in identifying what kind of experience your customers are having. Jonathan Boring of Social Spice Media.
Need to work ON your business? Start with a free assessment at www.BizGrowth123.com
Saturday Jun 24, 2017
Saturday Jun 24, 2017
Here's a 1 minute highlight from one of our Exit Coach Network Shows. Find the full interview at www.ExitCoachRadio.com -- just click "Exit Coach Network" in the "LISTEN" section and click on the show name to hear the full interview!
Transcript:
Kevin: Strong management is thinking about branding every day. Every decision, they run in through their "how does this effect our brand" filter. That's important, but most small businesses don't do that, not even thinking about it on an annual basis. If that's you, I think it's time to get serious right now. I think that, if you're planning an exit, you need to be thinking about your brand three years prior to sell, because it takes time to build up the reputation. Like I said, for Trillium, it took them 5 years to go from, "okay we're gonna fake it 'til we make it," it took 5 years for them to become the market leader.
Grow your business value by up to 71% - take a free assessment at www.BizGrowth123.com
Saturday Jun 17, 2017
Saturday Jun 17, 2017
Here's a past highlight from one of our Guests. Find their full interview at www.ExitCoachRadio.com -- just click "Audio Library" in the "LISTEN" section and enter their name to hear all of their past interviews!
Hema Dey, of Iffel International, discusses the importance of keeping your website design and Search Engine Optimization strategy up to date..
Get your business in "ready for sale shape" at www.BizGrowth123.com
Saturday Jun 03, 2017
Saturday Jun 03, 2017
In his 20 minute interview, Kevin Walker, President of Boardwalk discusses the importance of your Brand as a promise to customers and clients, the need to focus your branding efforts and why it is vitally important to have a consistent message to enhance your sale value.
The interview was conducted by Bill Black, The Exit Coach, on The Exit Coach Radio Show - the Information Station for Age 50+ Business Owners contemplating Business Succession and Exit Planning.
Want more control of your business growth? Invest 15 minutes and get a FREE "Value Builder Road Map" at www.BizGrowth123.com
Monday May 15, 2017
Monday May 15, 2017
Tim Templeton of Templeton Interactive discusses some of the ways to measure success in a Social Media campaign.
We add new content daily! Listen on iTunes: iTunes.ExitcoachRadio.com . See the Index for more on this Topic or by this Guest .
Transcript:
Bill: What's the benefit of having a social media campaign today, and how do you measure if it's successful? We asked expert Tim Templeton.
Tim: Just simply having the presence is successful in its own way, because you're getting that halo effect of being seen as being technologically savvy. So, just simply being part of the social media game is important in itself. The authenticity really comes from the communications of being able to create a dialogue with your customers, with your users. I do think that you want to try to, at least once a week, touch all of your main social media platforms, even if it's simply repurposing something that they've already seen, just saying, "I think this is great," and posting it. It's just shows people that you're still there, you're alive, you haven't abandoned the graveyard, so to speak, nobody does not have enough time for something as simple as that.
Friday May 05, 2017
Friday May 05, 2017
Here's a past highlight from one of our Guests. Find their full interview at www.ExitCoachRadio.com -- just click "Audio Library" in the "LISTEN" section and enter their name to hear all of their past interviews!
Kevin Walker, President of Boardwalk discusses the importance of establishing your Brand in the years before your Exit and the huge value that is wrapped up in your brand.
We add new content daily, so check back often!
Transcript
Kevin: Well, I go back to grand promise: a brand is not your logo, it’s not your name, it’s the promise you make and keep to your customers base. And so, you need to be thinking about, how I can I make that promise unique to my organization? The second thing I would be thinking about: a brand needs care & feeding, we need to be thinking about it, if not every day, then at least every week, or every month. Whenever you make a big decision, you should be asking yourself, how is this going this to effect our brand, how does this effect the promise that we’ve made to our customers? Is it going to take us off course, or is it going to focus us? And if it is going to take you off course, then you need to think long and hard about it. And then, I do want to say, that it is really worthwhile to brand your company. One study has shown that up to 68% of the value of the average US company is for the brand alone. You can see how much that’s gonna add to the value of your company, I mean that’s almost 70%.
To hear more tips from over 750 Advisors, visit exitcoachradio.com
Listeners: You asked, so we found FREE solutions for 5 of your top problem areas. Text “TOOLBELT” to 44222 or click here
Tuesday Apr 25, 2017
Tuesday Apr 25, 2017
Tim Templeton of Templeton Interactive discusses some of the ways that Twitter is evolving and why it is a relevant and important tool for business.
We add new content daily! Listen on iTunes: iTunes.ExitcoachRadio.com . See the Index for more on this Topic or by this Guest .
Host: Bill Black, The Exit Coach Radio Show - the Information Station for age 50+ business owners.
Transcript:
Bill: What's the best way to use Twitter and other social media? We ask expert Tim Templeton.
Tim: I just had a friend ask me today, I don't really get Twitter, what is the value? And I said, you know, it's 2 things, it's self-promotion, or business promotion in his case, and it's research. So, if you want people to know who you are and what you're doing, you create content, you create blog content. You want people to see it, one of the best ways to get it out in front of people is to send out an announcement using Twitter. Likewise, if you're trying to find people in your ecosystem, your business, the analysts, the re-sellers, potential partners, you can find them by their activity on Twitter, you can interact with them, you can follow them, you can re-Tweet things that they're sending, and you can create a relationship that way, which is a lot easier than it used to be in the old days.
To hear more tips from over 750 Advisors, visit exitcoachradio.com
Listeners: You asked, so we found FREE solutions for 5 of your top problem areas. Text “TOOLBELT” to 44222 or click here
Tuesday Apr 11, 2017
Tuesday Apr 11, 2017
In this 1 minute excerpt from his interview, Robert Friedman discusses the steps to developing your brand.
Listen to his full interview!
Listeners: You asked, so we found FREE solutions for 5 of your top problem areas. Text “TOOLBELT” to 44222 or click here
Wednesday Mar 01, 2017
Wednesday Mar 01, 2017
Here's a past highlight from one of our Guests. Find their full interview at www.ExitCoachRadio.com -- just click "Audio Library" in the "LISTEN" section and enter their name to hear all of their past interviews!
Transcript:
Bill: You might be missing out on huge opportunities to get new business from existing customers. Here’s Tammy DeLeeuw:
Tammy: Where business owners really fail, after talking to hundreds of them, is they don’t think about their own database first. How do I get the people that already love me, that already trust me, that already think that I am the cream cheese of life, how do I get those people to go and tell their friends, their neighbors, and their relatives, without seeming like I’m begging? Database marketing, finding new ways to engage them…that could be with videos, they bought a widget from you, maybe they need parts for that, maybe they need to come in and bring it back and have you maintain it, you send little videos out that will help them remember to come back and see you, or remember to tell their Uncle John about you, or whatever. It’s really about content, it’s not about selling them something.
To hear more tips from over 1,000 Advisors, visit exitcoachradio.com
Listeners: You asked, so we found FREE solutions for 5 of your top problem areas. Text “TOOLBELT” to 44222 or click here